# Coupler.io Features & Limits

Our pricing is designed to let you only pay for effective usage. [Coupler.io](http://coupler.io/) has a set of features and limits that are defined by the billing plan. Please see our <a href="https://www.coupler.io/pricing" class="button secondary">Pricing Page</a> for a full comparison of all plans and their features & limits. Now, let's dive deeper into those.

### Features with limits

These features have a clear plan-based limit. Depending on the feature, this can refer to the number of accounts you can use, the refresh frequency available on your plan, and more.

#### Accounts <a href="#accounts-h6w24" id="accounts-h6w24"></a>

A limit that refers to the number of accounts you can connect in Coupler.io.

An account is a single advertising, analytics, CRM, finance, or other source account. For instance, if you connect Facebook Ads, Google Ads, and TikTok Ads, that counts as 3 accounts.

Current account limits per pricing plan:

| Free      | Starter    | Active      | Pro         | Agency & Enterprise |
| --------- | ---------- | ----------- | ----------- | ------------------- |
| 1 account | 3 accounts | 15 accounts | 50 accounts | Custom              |

> With the **Active** plan, you can connect up to **15 accounts** in total. These 15 accounts can come from one source or from several different sources:
>
> * 4 Google Ads accounts
> * 3 Facebook Ads accounts
> * 5 Google Analytics accounts
> * 3 HubSpot accounts
>
> That setup uses all **15 available accounts** on the Active plan. This does **not** mean 15 accounts per source. It means **15 connected accounts overall** across all the sources you use.

Once you add the maximum number of accounts allowed by your current billing plan, you will see the following warning:

{% hint style="danger" icon="circle-xmark" %} <mark style="color:red;">**You have reached the limit of accounts you can use this billing period.**</mark> <mark style="color:red;"></mark><mark style="color:red;">Please consider to upgrade your billing plan.</mark>
{% endhint %}

Once you exceed the account limit and run a data flow, your data flows will fail with the following error:

{% hint style="danger" icon="circle-xmark" %} <mark style="color:red;">**Last import was finished with an error:**</mark>\ <mark style="color:$primary;">You've exceeded the maximum number of accounts allowed by your plan. Please upgrade to add more connections or disable an existing one.</mark>&#x20;
{% endhint %}

To continue running your data flows, you will need to:

{% columns %}
{% column %}
Disable or delete some accounts until you're within your current plan's account limit
{% endcolumn %}

{% column %}
Upgrade to a plan with more accounts
{% endcolumn %}

{% column %}
Contact the support team to buy additional accounts for your current paid plan&#x20;
{% endcolumn %}
{% endcolumns %}

{% hint style="info" %}
Please see this limit described in detail in the dedicated article: [accounts-limit-calculation](https://docs.coupler.io/account-managment/plan-limits/accounts-limit-calculation "mention")
{% endhint %}

#### Users <a href="#users-pcou" id="users-pcou"></a>

You can invite people to your [Coupler.io](http://coupler.io/) account for shared use.&#x20;

The number of users you can add depends on your current billing plan. Current user limits are:

| Free   | Starter | Active    | Pro       | Agency & Enterprise |
| ------ | ------- | --------- | --------- | ------------------- |
| 1 user | 1 user  | Unlimited | Unlimited | Unlimited           |

Once you add the maximum number of users to your account on your current billing plan, you will see the following warning on the Users page:

{% hint style="warning" icon="triangle-exclamation" %} <mark style="color:$warning;">**User limit reached.**</mark> <mark style="color:$tint;">You have already added X users out of X available in your XXX plan. Please upgrade your plan to invite more users.</mark>
{% endhint %}

If you downgrade to a plan with fewer user seats than your previous plan, and your current number of users exceeds the new limit, you'll see this error on your dashboard:

{% hint style="danger" icon="circle-xmark" %} <mark style="color:red;">**User limit exceeded.**</mark> <mark style="color:red;"></mark><mark style="color:red;">Your account is switched to view only mode due to the exceeded user limit. To continue using Coupler.io, please remove users or upgrade your plan.</mark>
{% endhint %}

To continue using Coupler.io without restrictions, you will need to delete some users until you are within the current limit or upgrade to a plan with more user seats.

#### Data destinations <a href="#data-destinations-hpuwp" id="data-destinations-hpuwp"></a>

A data destination is an application where you can export your data using [Coupler.io](http://coupler.io/), such as Google Sheets, Microsoft Excel, Looker Studio, Power BI, BigQuery, etc. Your plan determines how many different destination applications you can use. Current data destination limits are:

| Free          | Starter       | Active         | Pro       | Agency & Enterprise |
| ------------- | ------------- | -------------- | --------- | ------------------- |
| 1 destination | 1 destination | 3 destinations | Unlimited | Custom              |

For example, the Starter plan includes 1 data destination. If your first data flow exports to Google Sheets, all subsequent data flows must also use Google Sheets. You cannot export to Looker Studio, BigQuery, or any other destination until you upgrade or reconfigure your setup.

To switch destinations, you need to:

{% columns %}
{% column %}
Delete all the data flows using your current destination and create a new data flow with your new preferred destination
{% endcolumn %}

{% column %}
Update destinations in all data flows to the new preferred destination you chose
{% endcolumn %}
{% endcolumns %}

Once you reach the maximum number of data destinations on your current billing plan, you will see the following warning on the dashboard:

{% hint style="danger" icon="circle-xmark" %} <mark style="color:red;">**Data destinations limit exceeded.**</mark> <mark style="color:red;"></mark><mark style="color:red;">You've exceeded the maximum number of data destinations allowed by your plan. Please upgrade to add more destinations or disable an existing one.</mark>
{% endhint %}

Your data flows will also start to show this error:

{% hint style="danger" icon="circle-xmark" %} <mark style="color:red;">**Last import was finished with an error:**</mark>\ <mark style="color:$primary;">You've exceeded the maximum number of data destinations allowed by your plan. Please upgrade to add more destinations or disable an existing one.</mark>&#x20;
{% endhint %}

To continue running your data flows, you will need to change the destination to stay within your current plan's data destination limit or upgrade to a plan with a higher limit as needed.

{% hint style="info" %}
Please see the list of all the data destinations supported by Coupler.io [here](https://www.coupler.io/destinations)
{% endhint %}

#### Data refresh <a href="#data-refresh-shiqk" id="data-refresh-shiqk"></a>

[Coupler.io](http://coupler.io/) allows you to automatically run your data flows on a schedule to eliminate manual work.

You can schedule your data flow runs with intervals ranging from monthly to every 15 minutes, depending on the billing plan. Current data refresh limits are:

| Free   | Starter | Active | Pro    | Agency & Enterprise |
| ------ | ------- | ------ | ------ | ------------------- |
| Manual | Daily   | Daily  | Hourly | Every 15 minutes    |

{% hint style="info" %}
Please see this feature described in detail in the dedicated article: [how-to-set-up-automatic-data-refresh](https://docs.coupler.io/functionality/flow-settings/how-to-set-up-automatic-data-refresh "mention")
{% endhint %}

#### Workspaces

Workspaces are separate environments inside a Coupler.io organization. An organization is the top-level account. It controls billing and contains one or more workspaces.&#x20;

A **workspace** is an isolated space with its own data flows, connections, dashboards, and users. This makes it easier to separate work by client, team, or project while keeping everything under a single login and a single bill.

Current workspace limits are:

| Free        | Starter     | Active      | Pro       | Agency & Enterprise |
| ----------- | ----------- | ----------- | --------- | ------------------- |
| 1 workspace | 1 workspace | 1 workspace | Unlimited | Unlimited           |

> Even though workspaces are isolated, usage is still counted at the organization level. For example, if you connect the same source account in two different workspaces, it counts twice for billing purposes.

#### Data volume <a href="#data-volume-l1bbp" id="data-volume-l1bbp"></a>

A limit that defines how many rows of data you can pull from your data source in a single run. Current data volume limits are:

| Free     | Starter    | Active    | Pro       | Agency & Enterprise |
| -------- | ---------- | --------- | --------- | ------------------- |
| 100 rows | 5,000 rows | Unlimited | Unlimited | Unlimited           |

**How is the data volume limit calculated?**

The data volume limit is calculated on the data source level. It is *not* a cumulative limit - each bigger value replaces a smaller one.

{% hint style="warning" %}
Note: Data Volume is defined by the number of rows your data source returns before the "Data sets" step in Coupler.io.
{% endhint %}

The data volume limit is calculated on the source data before any transformations in the Data sets step, not on the filtered output. If you pull 150 rows but filter down to 80 in Data sets, the run still counts as 150 rows against your limit. To stay within your limit, filter data at the source level.

If you try to fetch more rows than your current plan allows, you will see a corresponding warning message:

![](https://d33v4339jhl8k0.cloudfront.net/docs/assets/57fbf3029033600277a688ab/images/66f149aadd5b956281ae5335/file-vzlitASBdy.png)

This notification is only visible after a data flow's finished run that exceeds the limit. If you reduce the dataset you're pulling to stay within your allowed data volume limit, this warning message will disappear.

Your data will be imported to the destination in any case. However, if your data volume limit is reached, you'll get a cutout dataset.&#x20;

{% hint style="info" %}
Please see more in our dedicated article: [import-finished-successfully-but-data-was-truncated-warning](https://docs.coupler.io/troubleshooting/import-finished-successfully-but-data-was-truncated-warning "mention")
{% endhint %}

The data volume limit is calculated separately for each data source. Once a scheduled data flow hits this limit, you will receive an email notification and automatic data refresh will be paused for that flow. To resume automatic runs, upgrade your plan or reduce the data size.

#### AI Agent

AI Agent is a built-in data analysis agent designed to work with your data flows in Coupler.io out of the box. Credit usage is based on how much data and context are given to the agent and how detailed the analysis requested is. The monthly credit limit resets each billing cycle. Current limits are:

| Free        | Starter     | Active      | Pro           | Agency & Enterprise |
| ----------- | ----------- | ----------- | ------------- | ------------------- |
| 100 credits | 100 credits | 500 credits | 1,000 credits | 2,000 credits       |

{% hint style="info" %}
Learn more about [AI agent](https://docs.coupler.io/functionality/ai-agent-and-integrations/ai-agent)
{% endhint %}

#### AI Insights <a href="#ai-insights-yjhcz" id="ai-insights-yjhcz"></a>

AI Insights is an AI-generated summary of your Coupler.io Dashboard data. When you open a native Coupler.io Dashboard and click the AI Insights button, it analyzes your data and generates an organized summary without any manual input.

<figure><img src="https://2487187314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCgnmco7kCnvytNIN8YdT%2Fuploads%2FLUe8jQQBzqLw5LSIG5hL%2Fimage.png?alt=media&#x26;token=4abf3686-89b1-48fa-b8f8-b015de7f0694" alt=""><figcaption></figcaption></figure>

Each click of the `AI Insights`  button for the first time (or the `Re-generate Insights` button for a fresh summary) counts as one AI insight.&#x20;

The number of AI insights you can generate per billing cycle depends on your plan.

| Free | Starter | Active | Pro | Agency & Enterprise |
| ---- | ------- | ------ | --- | ------------------- |
| -    | 5       | 25     | 100 | Custom              |

Once you run out of AI insights limit, you'll see this error:

<div align="left"><img src="https://d33v4339jhl8k0.cloudfront.net/docs/assets/57fbf3029033600277a688ab/images/68f8b7f659f69a6fe0fb5565/file-1M04PhHbxo.png" alt="" width="375"></div>

Additional AI Insights can be purchased on the Active plan and above. You can monitor usage on the [AI Insights page](https://app.coupler.io/app/ai_features).

{% hint style="success" %}
To increase your monthly AI Insights limit, contact our support team [Contact Support](mailto:contact@coupler.io)
{% endhint %}

#### Webhooks <a href="#webhooks-kwsw7" id="webhooks-kwsw7"></a>

Webhooks let you integrate Coupler.io data flows with third-party apps. You can trigger either a data flow run from an external app or an external automation after a data flow completes. Webhooks are only available for Pro and Agency & Enterprise plans.

| Free | Starter | Active | Pro | Agency & Enterprise |
| ---- | ------- | ------ | --- | ------------------- |
| -    | -       | -      | +   | +                   |

{% hint style="info" %}
Please see this feature described in detail in the dedicated article: [webhooks-support](https://docs.coupler.io/functionality/flow-settings/webhooks-support "mention")
{% endhint %}

### Features without limits <a href="#data-sources-kb8re" id="data-sources-kb8re"></a>

#### Data sources <a href="#data-sources-kb8re" id="data-sources-kb8re"></a>

A data source is an application where you can pull data from using [Coupler.io](http://coupler.io/) (e.g., Google Sheets, QuickBooks Online, Google Ads, etc.).

All plans, including the Free subscription, provide access to all 400+ data sources. The Free plan is limited to connecting 1 data source application at a time, which counts toward the account limit. Paid plans have no restriction on the number of different source applications you can use, subject to your account limit.

{% hint style="info" %}
Please see the list of all the data sources supported by Coupler.io [here](https://www.coupler.io/sources)
{% endhint %}

#### Dashboard templates <a href="#dashboard-templates-ktzgw" id="dashboard-templates-ktzgw"></a>

[Coupler.io](http://coupler.io/) offers a catalog of 200+ pre-built reporting [dashboard templates](https://www.coupler.io/dashboard-examples) available on every plan. Note that templates requiring more connected accounts than your plan allows will not be fully usable until you upgrade.

Check our dashboard examples and reporting templates <a href="https://www.coupler.io/dashboard-examples" class="button secondary">Learn more</a>

#### Data set template <a href="#data-sets-4avij" id="data-sets-4avij"></a>

Data set templates are pre-built data flow configurations that help you set up data imports and transformations without starting from scratch. Each template comes with a proven source-and-transformation setup for common data tasks, so you can get a working data flow running in minutes rather than configuring everything manually. Available on all plans.

Please see more in our dedicated article: [preview-data-and-data-sets](https://docs.coupler.io/functionality/data-set/preview-data-and-data-sets "mention")

#### AI Integrations

Coupler.io connects your data to AI tools so you can analyze it directly in the environment you already work in. AI Integrations are available on all plans.

Supported AI tools:

* Claude
* ChatGPT
* OpenClaw
* Cursor
* Perplexity
* Gemini

{% hint style="info" %}
Learn more about [AI integrations](https://docs.coupler.io/functionality/ai-agent-and-integrations/ai-integrations)
{% endhint %}

#### Data transformations

The Data sets step lets you preview and modify your data before it reaches the destination. Transformations include:

* **Custom formulas** — add calculated columns to your dataset. Available on all plans.
* **Append** — combine data from multiple sources by stacking datasets into a unified table. Available on Starter and above.
* **Join** — merge data from multiple sources by matching rows on a common key, similar to a SQL JOIN. Available on Starter and above.
* **Aggregation** — group and summarize your data, for example, summing revenue by region or counting orders by status. Available on Starter and above.

> ℹ️ See [Adding formula-based columns](https://docs.coupler.io/functionality/data-set/adding-formula-based-custom-columns) and [Combine data from several sources](https://docs.coupler.io/functionality/data-set/combining-data/combine-data-from-several-sources) for details.