# Adobe Commerce (Magento)

Adobe Commerce (formerly Magento) is a leading ecommerce platform for building and managing online stores. It powers everything from product catalogs and customer accounts to orders, shipments, and promotions — making it a rich source of operational and transactional data.

Connecting Adobe Commerce to Coupler.io lets you pull that data into your preferred destination automatically, without writing code or maintaining custom scripts.

**Why connect Adobe Commerce to Coupler.io?**

* Analyze orders, revenue, and refunds in Google Sheets, Excel, or Looker Studio
* Send product and inventory data to BigQuery or Redshift for warehouse-level reporting
* Combine orders with shipments and invoices using Join transformations for end-to-end fulfillment visibility
* Route customer or sales data to AI tools like ChatGPT, Claude, or Gemini for trend analysis and forecasting
* Append data from multiple store views or websites into a single dataset

## Prerequisites

Before connecting, make sure you have:

* An active Adobe Commerce (Magento) instance with REST API access enabled
* An **API access token** or integration credentials with read permissions for the entities you want to export
* The base URL of your Magento store (e.g., `https://yourstore.com`)
* The API version your store is running (check under **System > Web API**)

{% hint style="success" %}
Start with the **Orders** entity — it's usually the most valuable for revenue reporting and connects quickly with a single API token.
{% endhint %}

## Quick start

{% stepper %}
{% step %}
**Create a new data flow in Coupler.io.** From your Coupler.io dashboard, click **Add data flow** and search for **Adobe Commerce** as the source.
{% endstep %}

{% step %}
**Enter your API credentials.** Provide your store's base URL and your API access token. You can generate an integration token in Magento under **System > Integrations > Add New Integration** — grant it read access to the resources you need.
{% endstep %}

{% step %}
**Set your API version and start date.** In the Basic settings, enter the API version your store uses (e.g., `V1`). Use the date picker to set a start date for how far back you want to pull historical data.
{% endstep %}

{% step %}
**Select an entity.** Choose the data you want to export — for example, **Orders**, **Products**, or **Customers**.
{% endstep %}

{% step %}
**Choose your destination.** Pick where you want the data to land — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like ChatGPT or Claude.
{% endstep %}

{% step %}
**Run the data flow.** Click **Run** to execute your first manual sync and confirm data is coming through correctly.
{% endstep %}
{% endstepper %}

## Available entities

| Entity                 | Description                                    |
| ---------------------- | ---------------------------------------------- |
| Orders                 | Customer order details and transaction records |
| Invoices               | Invoice records for completed orders           |
| Shipments              | Shipping information and tracking details      |
| Creditmemos            | Credit memos for refunds and returns           |
| Transactions           | Payment transaction records                    |
| Carts                  | Active and abandoned shopping carts            |
| Customers              | Customer accounts and profile data             |
| Customer groups        | Group classifications and pricing tiers        |
| Products               | Product catalog including variants and specs   |
| Coupons                | Discount codes and promotional offers          |
| Sales rules            | Promotional pricing rules and conditions       |
| Inventory stocks       | Stock levels and warehouse info                |
| Inventory sources      | Source locations and configurations            |
| Inventory source items | Product inventory per source location          |
| Tax rates              | Tax configurations by location/product type    |
| Tax classes            | Tax class definitions                          |
| Store websites         | Multi-store website configurations             |
| Store views            | Language and locale settings                   |
| Store groups           | Store group hierarchies                        |
| Directory countries    | Supported countries and regions                |
| Directory currencies   | Currency configs and exchange rates            |