Amazon Seller Central
Amazon Seller Central is the dashboard Amazon marketplace sellers use to manage orders, inventory, fulfillment, and payments. Coupler.io connects to Amazon's Selling Partner API (SP-API) so you can export orders, FBA inventory, financial events, and dozens of Amazon-generated reports without touching Seller Central's own report downloads.
Why connect Amazon Seller Central to Coupler.io?
Pull orders, order items, and financial events on a schedule instead of downloading reports manually
Access FBA inventory, fee, reimbursement, and settlement reports alongside your core order data
Combine order and financial data using Coupler.io's Join and Aggregate transformations
Send data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like ChatGPT, Claude, or Gemini
Keep dashboards current with scheduled refreshes instead of re-running exports in Seller Central
Prerequisites
An active Amazon Seller Central account with permission to authorize third-party applications (this typically requires the account owner or a user with admin-level access)
Knowledge of which SP-API region your marketplace belongs to — North America, Europe, or Far East
For Vendor forecasting reports specifically: a Vendor Central account, not a standard marketplace Seller account (see Available entities)
Quick start
Start with the Orders entity, North America region, and a 7-day date range to confirm your connection works before adding report-based entities or widening your date range.
Create a new data flow and click Connect. In Coupler.io, click Add data flow, search for Amazon Seller Central as your source, and click Connect. You'll be redirected to Amazon to sign in and authorize Coupler.io's access to your seller account.
Select a report type. Choose the data entity you want to export — a core entity like Orders or Order items, or one of the Amazon report types (e.g., FBA inventory, settlement reports). See Available entities for the full list.
Select your region. Choose the SP-API region that matches your marketplace: North America, Europe, or Far East.
Select your marketplace. Once you've picked a region, Coupler.io loads the marketplaces (stores) available in your account for that region.
Set your report period. Use the date pickers to set a start and end date. If you leave the start date blank, Coupler.io defaults to 60 days back; leaving the end date blank defaults to today.
Choose a destination. Select where your data should go — Google Sheets, Excel, BigQuery, Looker Studio, or an AI tool like Claude, ChatGPT, or Gemini.
Run the data flow. Click Run to execute a manual sync and confirm data is flowing correctly before scheduling automatic refreshes.
Available entities
Core components
Orders
Orders in your marketplace with status, totals, and buyer or shipping context
Order items
Line items per order — SKUs, quantities, prices, and item-level order attributes
List financial event groups
Settlement-oriented groups of financial activity for a balance or payout period
List financial events
Granular charges, fees, refunds, and other money events behind your settlements
Reports — orders and shipping
All orders data by order date
Tab-delimited all-orders report filtered by the order purchase date
All orders data by last update
Tab-delimited all-orders report filtered by last update time — useful for catching changes since your last sync
Amazon fulfilled shipments data
FBA (AFN) shipment detail — quantities shipped, tracking, and fulfillment-related fields
Actionable order data (shipping)
Orders that need seller action for shipping, confirmation, or similar workflow steps
Order report data (shipping)
Order-level shipping report focused on fulfillment status and shipment fields
Archived orders data by order date
Older orders outside the standard all-orders window, filtered by order date
XML all orders data by order date
All-orders data in XML format, filtered by order date
Reports — FBA inventory and fees
FBA storage fee charges data
Monthly FBA inventory storage fees assessed per SKU and fulfillment center
AFN inventory data
FBA on-hand, reserved, and inbound inventory quantities by SKU
AFN inventory data by country
FBA inventory quantities split by the country where inventory is stored
FBA inventory planning data
Planning-oriented inventory fields such as inventory age and sell-through context
Stranded inventory data
FBA units in a fulfillment center without a buyable offer
FBA unsuppressed inventory data
Manage Your Inventory style data for SKUs that are not search-suppressed
FBA estimated fees data
Estimated fulfillment and storage-related fees per SKU
Restock inventory recommendations
Recommended replenishment quantities and timing from Amazon's restock guidance
Reports — FBA fulfillment and returns
FBA fulfillment removal order detail data
Removal orders — disposals, liquidations, and return-to-seller requests for FBA inventory
FBA fulfillment removal shipment detail data
Shipments that moved inventory out of fulfillment centers after a removal order
FBA reimbursements data
Reimbursement events for lost, damaged, or otherwise adjusted FBA inventory
FBA fulfillment customer returns data
Customer returns received at Amazon fulfillment centers for your FBA SKUs
Returns data by return date
Return records keyed by return date, including disposition where available
FBA fulfillment customer shipment promotion data
Promotional discounts and related amounts applied on FBA customer shipments
FBA fulfillment customer shipment replacement data
Replacement shipments Amazon sent to buyers for your FBA orders
FBA Send to Amazon (SNS) performance data
Performance metrics for Send to Amazon inbound shipments and placement
FBA Send to Amazon (SNS) forecast data
Demand forecast data supporting Send to Amazon inbound and placement planning
Reports — financial and settlement
Ledger detail view data
Detailed ledger lines for cash-balance style reporting and reconciliation
Ledger summary view data
Summarized ledger balances and rollups over a reporting window
V2 settlement report (flat file)
Settlement flat file — orders, refunds, fees, and reserves tied to payout cycles
Reports — listings and catalog
Open listings data
Snapshot of listings that currently have an active offer on the marketplace
Merchant listings data
Active merchant listings and offer attributes for SKUs you sell
Merchant listings (all data)
Broad listings export covering active and inactive offers in one report
Merchant listings (inactive data)
Listings that are inactive or not currently available for purchase
Merchant listings (legacy layout)
Merchant listings in a legacy-compatible layout for older tooling or migrations
Merchant cancelled listings data
Listings that were cancelled or removed from your active catalog
Listings FYP report
Listings surfaced in Fix Your Product with quality, compliance, or detail issues
XML browse tree data
Browse-node taxonomy (category tree) for mapping products to Amazon's catalog structure
Reports — feedback
Seller feedback data
Buyer feedback ratings and comments left on your seller profile
Reports — Vendor Central forecasting
These two reports require a Vendor Central account. If you sell through standard Amazon Seller Central (marketplace selling), these reports will return no usable data.
Vendor forecasting (fresh)
Vendor Central fresh-item procurement forecast for perishable or fresh programs
Vendor forecasting (retail)
Vendor Central retail procurement forecast for reorderable vendor-supplied ASINs
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