Braze

Braze is a customer engagement platform that helps marketing teams orchestrate campaigns, canvases, and messaging across email, push, SMS, and in-app channels. It centralizes user behavior data, segmentation, and performance analytics in one place. Connecting Braze to Coupler.io lets you pull that data into your reporting tools without manual exports.

Why connect Braze to Coupler.io?

• Sync campaign and canvas performance data automatically to Google Sheets, BigQuery, Looker Studio, or AI tools like ChatGPT and Gemini

• Combine Braze data with other sources (CRM, revenue, ad spend) using Join or Append transformations

• Track KPIs like daily new users, active users, and uninstalls over time in a centralized dashboard

• Keep historical snapshots of segment sizes and engagement metrics without manual downloads

Prerequisites

• A Braze account with access to the Developer Console

• An API key with read permissions for the entities you want to sync (campaigns, canvases, segments, events, cards, KPIs)

• Your Braze REST endpoint URL (varies by region, e.g., https://rest.iad-01.braze.com)

Quick start

Start with Campaigns analytics or Canvases analytics — these give you the richest performance data right away and work well as a foundation for dashboards.

How to connect

1

Create a Braze API key. In Braze, go to Settings → Developer Console → API Keys and create a new key. Grant it read access to the data entities you need (campaigns, canvases, segments, events, cards, KPIs). Copy the key.

2

Add Braze as a source in Coupler.io. In your Coupler.io workspace, create a new data flow and select Braze as the source. Paste your API key and enter your Braze REST endpoint URL.

3

Select an entity. Choose which entity to pull — for example, Campaigns analytics, Canvases analytics, or Segments. Set a start date using the date picker to define how far back to sync historical data.

4

Choose a destination. Pick where you want your data to land — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude, ChatGPT, or Gemini.

5

Run the data flow. Click Run to execute a manual sync. Once it completes successfully, your data will appear in the destination and you'll be able to set up a schedule.

Available entities

Entity	What it contains
Campaigns	List of all campaigns with metadata
Campaigns analytics	Performance metrics per campaign
Campaigns details	Detailed configuration and settings per campaign
Canvases	List of all canvases
Canvases analytics	Performance metrics per canvas
Canvases details	Step-level canvas configuration
Events	Custom event list
Events analytics	Event occurrence counts over time
KPI daily new users	New user registrations per day
KPI daily active users	Daily active user counts
KPI daily app uninstalls	App uninstall counts per day
Cards	Content card list
Cards analytics	Impressions, clicks, and dismissals per card
Segments	List of all segments
Segments analytics	Segment size over time
Segments details	Segment filter logic and configuration