Data Overview
Brevo exposes a broad range of data across contact management, CRM, and campaign channels. Below is a breakdown of what's available through each entity.
Entity summary
Contacts
Email, subscription status, creation date, custom attributes
Contacts attributes
Field names, types, and categories for contact properties
Contacts folders
Folder IDs and names
Contacts folders lists
Lists nested inside folders
Contacts lists
List names, IDs, subscriber counts
Contacts lists contacts
Contacts mapped to a specific list
Contacts segments
Segment rules, names, and IDs
Senders
Sender name, email, and verification status
Companies
Company name, domain, linked contacts
Companies attributes
Custom field definitions for companies
CRM pipeline stages
Stage name, order, and pipeline ID
CRM pipeline details all
Full pipeline metadata
CRM attributes deals
Custom deal field definitions
CRM deals
Deal name, value, stage, owner, dates
CRM task types
Task category labels
CRM tasks
Task title, due date, status, linked contact or deal
CRM notes
Note content, creation date, linked record
Domains
Domain name, verification and authentication status
Webhooks
URL, event triggers, creation date
Accounts
Plan type, credits, account email
Organization invited users
Invitee email, role, and invitation status
Email campaigns
Campaign name, status, send date, open rate, click rate, unsubscribes
SMS campaigns
Campaign name, status, send date, delivered, unsubscribes
Email campaign metrics
Unique opens
Number of unique recipients who opened the email
Total opens
Total open events including repeat opens
Clicks
Total clicks on links in the email
Unique clicks
Number of unique clickers
Unsubscribes
Recipients who unsubscribed after this campaign
Bounces
Hard and soft bounces
Spam reports
Recipients who marked as spam
Delivered
Emails successfully delivered
Sent
Total emails sent
Email campaign dimensions
Campaign ID
Unique identifier for the campaign
Campaign name
Name as set in Brevo
Subject line
Email subject
Status
Draft, queued, sent, or archived
Send date
Scheduled or actual send timestamp
Sender name / email
The sender identity used
SMS campaign metrics
Delivered
Messages successfully delivered
Sent
Total messages sent
Unsubscribes
Recipients who opted out
Contact dimensions
Contact email address
SMS
Contact phone number (if captured)
First name / Last name
Name fields
Created at
Date contact was added
Modified at
Date contact was last updated
Email blacklisted
Whether the contact is globally unsubscribed
SMS blacklisted
Whether the contact has opted out of SMS
Custom attributes
Any fields you've defined in Brevo
CRM deal dimensions
Deal name
Name of the deal
Amount
Deal value
Stage
Current pipeline stage
Owner
Assigned user
Close date
Expected or actual close date
Linked contacts
Contacts associated with the deal
Common metric combinations
Email campaigns + Contacts lists — Join on list ID to see which audience segments are driving the best open rates
CRM deals + CRM tasks — Combine to get a full activity picture per deal, including pending follow-ups
Contacts + Email campaigns — Use Append to merge contact attributes with campaign engagement for segmentation analysis
Email campaigns + SMS campaigns — Append both entities to compare cross-channel performance in one report
Use cases by role
Pull email and SMS campaign stats into Google Sheets or Looker Studio to build a unified campaign performance dashboard
Export contacts and segments to analyze audience growth over time
Send campaign data to ChatGPT or Claude to generate performance summaries or subject line recommendations
Use Append transformation to combine email and SMS campaign results in one table
Export CRM deals and pipeline stages into a spreadsheet to track deal velocity and stage distribution
Join CRM tasks with deals to see activity levels per opportunity
Pull CRM notes into a data warehouse for historical activity logging
Use Aggregate transformation to summarize deal values by owner or pipeline stage
Monitor organization invited users to audit team access
Export webhooks and domains for infrastructure documentation
Pull account data to track plan usage and credit consumption
Platform-specific notes
Brevo uses API key authentication — there is no OAuth flow. Keep your API key secure and rotate it if shared accidentally.
Contact custom attributes are defined per account — export Contacts attributes alongside Contacts to understand what each field means.
The Contacts lists contacts entity requires selecting a specific list — add multiple sources in one data flow to pull contacts from several lists at once.
Campaign statistics in Brevo are updated in near real-time after a send, but some metrics like unsubscribes may have a short delay.
SMS campaigns have fewer available metrics than email campaigns by design.
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