# Data Overview

Brevo exposes a broad range of data across contact management, CRM, and campaign channels. Below is a breakdown of what's available through each entity.

## Entity summary

| Entity                     | What it contains                                                      |
| -------------------------- | --------------------------------------------------------------------- |
| Contacts                   | Email, subscription status, creation date, custom attributes          |
| Contacts attributes        | Field names, types, and categories for contact properties             |
| Contacts folders           | Folder IDs and names                                                  |
| Contacts folders lists     | Lists nested inside folders                                           |
| Contacts lists             | List names, IDs, subscriber counts                                    |
| Contacts lists contacts    | Contacts mapped to a specific list                                    |
| Contacts segments          | Segment rules, names, and IDs                                         |
| Senders                    | Sender name, email, and verification status                           |
| Companies                  | Company name, domain, linked contacts                                 |
| Companies attributes       | Custom field definitions for companies                                |
| CRM pipeline stages        | Stage name, order, and pipeline ID                                    |
| CRM pipeline details all   | Full pipeline metadata                                                |
| CRM attributes deals       | Custom deal field definitions                                         |
| CRM deals                  | Deal name, value, stage, owner, dates                                 |
| CRM task types             | Task category labels                                                  |
| CRM tasks                  | Task title, due date, status, linked contact or deal                  |
| CRM notes                  | Note content, creation date, linked record                            |
| Domains                    | Domain name, verification and authentication status                   |
| Webhooks                   | URL, event triggers, creation date                                    |
| Accounts                   | Plan type, credits, account email                                     |
| Organization invited users | Invitee email, role, and invitation status                            |
| Email campaigns            | Campaign name, status, send date, open rate, click rate, unsubscribes |
| SMS campaigns              | Campaign name, status, send date, delivered, unsubscribes             |

#### Email campaign metrics

| Metric        | Description                                      |
| ------------- | ------------------------------------------------ |
| Unique opens  | Number of unique recipients who opened the email |
| Total opens   | Total open events including repeat opens         |
| Clicks        | Total clicks on links in the email               |
| Unique clicks | Number of unique clickers                        |
| Unsubscribes  | Recipients who unsubscribed after this campaign  |
| Bounces       | Hard and soft bounces                            |
| Spam reports  | Recipients who marked as spam                    |
| Delivered     | Emails successfully delivered                    |
| Sent          | Total emails sent                                |

#### Email campaign dimensions

| Dimension           | Description                        |
| ------------------- | ---------------------------------- |
| Campaign ID         | Unique identifier for the campaign |
| Campaign name       | Name as set in Brevo               |
| Subject line        | Email subject                      |
| Status              | Draft, queued, sent, or archived   |
| Send date           | Scheduled or actual send timestamp |
| Sender name / email | The sender identity used           |

#### SMS campaign metrics

| Metric       | Description                     |
| ------------ | ------------------------------- |
| Delivered    | Messages successfully delivered |
| Sent         | Total messages sent             |
| Unsubscribes | Recipients who opted out        |

#### Contact dimensions

| Dimension              | Description                                  |
| ---------------------- | -------------------------------------------- |
| Email                  | Contact email address                        |
| SMS                    | Contact phone number (if captured)           |
| First name / Last name | Name fields                                  |
| Created at             | Date contact was added                       |
| Modified at            | Date contact was last updated                |
| Email blacklisted      | Whether the contact is globally unsubscribed |
| SMS blacklisted        | Whether the contact has opted out of SMS     |
| Custom attributes      | Any fields you've defined in Brevo           |

#### CRM deal dimensions

| Dimension       | Description                       |
| --------------- | --------------------------------- |
| Deal name       | Name of the deal                  |
| Amount          | Deal value                        |
| Stage           | Current pipeline stage            |
| Owner           | Assigned user                     |
| Close date      | Expected or actual close date     |
| Linked contacts | Contacts associated with the deal |

## Common metric combinations

* **Email campaigns + Contacts lists** — Join on list ID to see which audience segments are driving the best open rates
* **CRM deals + CRM tasks** — Combine to get a full activity picture per deal, including pending follow-ups
* **Contacts + Email campaigns** — Use Append to merge contact attributes with campaign engagement for segmentation analysis
* **Email campaigns + SMS campaigns** — Append both entities to compare cross-channel performance in one report

## Use cases by role

{% tabs %}
{% tab title="Marketers" %}

* Pull email and SMS campaign stats into Google Sheets or Looker Studio to build a unified campaign performance dashboard
* Export contacts and segments to analyze audience growth over time
* Send campaign data to ChatGPT or Claude to generate performance summaries or subject line recommendations
* Use Append transformation to combine email and SMS campaign results in one table
  {% endtab %}

{% tab title="CRM & Sales teams" %}

* Export CRM deals and pipeline stages into a spreadsheet to track deal velocity and stage distribution
* Join CRM tasks with deals to see activity levels per opportunity
* Pull CRM notes into a data warehouse for historical activity logging
* Use Aggregate transformation to summarize deal values by owner or pipeline stage
  {% endtab %}

{% tab title="Operations" %}

* Monitor organization invited users to audit team access
* Export webhooks and domains for infrastructure documentation
* Pull account data to track plan usage and credit consumption
  {% endtab %}
  {% endtabs %}

## Platform-specific notes

* Brevo uses API key authentication — there is no OAuth flow. Keep your API key secure and rotate it if shared accidentally.
* Contact custom attributes are defined per account — export **Contacts attributes** alongside **Contacts** to understand what each field means.
* The **Contacts lists contacts** entity requires selecting a specific list — add multiple sources in one data flow to pull contacts from several lists at once.
* Campaign statistics in Brevo are updated in near real-time after a send, but some metrics like unsubscribes may have a short delay.
* SMS campaigns have fewer available metrics than email campaigns by design.