Data Overview

Zoho Campaigns exposes a range of entities covering your contacts, mailing infrastructure, and campaign performance. Here's a breakdown of what each entity contains and how you can use it.

Available entities

Entity	Best used for
Campaign reports	Tracking opens, clicks, bounces per campaign
Recent campaigns	Getting a snapshot of newly created campaigns
Recent sent campaigns	Monitoring delivery status of recently sent emails
Campaign details	Deep-diving into individual campaign configuration
Campaign recipients	Auditing who received a specific campaign
Subscribers	Analyzing your contact base and profile data
Mailing lists	Understanding list structure and segmentation
Total contacts	High-level contact count reporting
Topics	Categorizing campaigns by subject matter
All tags	Reviewing your tagging taxonomy

Campaign performance metrics

Campaign reports

Field	Description
Campaign name	Name of the email campaign
Sent count	Total number of emails sent
Delivered count	Emails successfully delivered
Opens	Total number of email opens
Unique opens	Distinct recipients who opened
Clicks	Total link clicks
Unique clicks	Distinct recipients who clicked
Bounces	Total bounced emails
Hard bounces	Permanent delivery failures
Soft bounces	Temporary delivery failures
Unsubscribes	Recipients who opted out
Spam complaints	Emails marked as spam
Open rate	Percentage of delivered emails opened
Click rate	Percentage of delivered emails clicked

Campaign details

Field	Description
Campaign ID	Unique identifier for the campaign
Campaign name	Display name
Subject line	Email subject
From name	Sender name
From email	Sender email address
Status	Draft, scheduled, or sent
Created time	When the campaign was created
Scheduled time	When the campaign was or is scheduled to send

Contact and list data

Subscribers

Field	Description
Email address	Subscriber's email
First name	Subscriber's first name
Last name	Subscriber's last name
Signup date	When they subscribed
Status	Active, unsubscribed, bounced
Source	How they were added (import, form, API)

Mailing lists

Field	Description
List name	Name of the mailing list
List ID	Unique identifier
Subscriber count	Number of active contacts in the list
Created date	When the list was created

Campaign recipients

Field	Description
Email address	Recipient's email
Campaign name	Campaign they received
Delivery time	Timestamp of delivery
Status	Delivered, bounced, etc.

Common metric combinations

• Campaign reports + Campaign details — Join on Campaign ID to get performance metrics alongside subject lines and sender info in one table

• Subscribers + Mailing lists — Understand which lists your contacts belong to and how lists are growing over time

• Campaign recipients + Campaign reports — Correlate individual delivery records with overall campaign-level stats

• Recent sent campaigns + Campaign reports — Use Append to build a rolling history of sent campaigns with their performance data

Use cases by role

Email marketers

• Track open rates and click rates across campaigns to identify your best-performing subject lines

• Monitor unsubscribe and bounce rates to maintain list health

• Use Aggregate transformation to roll up metrics by topic or tag, giving you category-level performance views

• Export to Looker Studio or Google Sheets for shareable campaign performance dashboards

Marketing ops

Growth teams

Platform-specific notes

• Zoho Campaigns API keys are scoped to the account — make sure the key belongs to a user with access to all lists and campaigns you need

• The Recent campaigns and Recent sent campaigns entities return a limited window of campaigns — use Campaign details if you need data on older campaigns by ID

• Contact status values (active, unsubscribed, bounced) reflect the state at the time of sync, not historical state changes

• Tags and topics are organization-level metadata — useful for filtering in your destination but not tied to performance metrics directly