Data Overview

What data can you import?

Coupler.io imports the full structure of your Airtable view – every column and row visible in that view. The data you get depends entirely on what you include in your Airtable view.

Supported field types

Airtable includes many field types. Here's how they appear in Google Sheets:

Field Type	How It Imports	Notes
Single line text	Text	Imported as plain text
Long text	Text	Preserves all content
Number	Number	May display as 0 if empty in source
Checkbox	True/False	Displays as TRUE or FALSE
Single select	Text	Displays the selected option
Multi select	Text	Separated by your chosen delimiter
Date	Date	Adjusted to your destination's timezone if any
DateTime	Date + Time	Includes time based on your destination's timezone if any
Linked records	Text	Row IDs separated by delimiter
Lookup	Depends on linked field	Inherits format from source
Formula	Calculated value	Imports the result, not the formula
Attachment	Link	Displays as file name or URL
Rating	Number	1-5 scale imported as numbers
Duration	Number	Imported as seconds

Common import scenarios

• Customer contact lists — Import name, email, phone, and company fields for CRM analysis.

• Project tracking — Pull task status, assignee, due date, and progress fields to build Google Sheets dashboards.

• Inventory management — Sync product names, SKUs, quantities, and cost data for real-time reporting.

• Event registration — Combine attendee names, email addresses, registration dates, and ticket types.

• Sales pipeline — Import deal names, stages, amounts, and close dates to track opportunities.

Use cases by role

Marketers

Import campaign data, lead lists, and event registrations from Airtable to Google Sheets for analysis. Build custom dashboards that track campaign performance, segmentation, and conversion metrics without manual data entry.

Operations & Admin

Finance teams

Product & UX

Important notes about Airtable data

• Shareable links are required — You cannot use API keys with Coupler.io. You must create a shareable grid view link from your Airtable base.

• View-based imports — Coupler.io imports only what's visible in your selected view. Hidden columns and filtered rows won't be included.

• Password protection — Password-protected views are supported. Store the password securely in Coupler.io (it's encrypted).

• Delimiter matters — Multi-value fields (linked records, multi-select) are separated by your chosen delimiter. Pick one that won't appear in your data.

• Timezone handling — Date and time fields are adjusted to match your destination's timezone, not Airtable's.

• Formula fields — Imported as calculated values, not formulas. Changes to Airtable formulas won't update your destination retroactively.

• Read-only import — Your destination receives data only from Airtable. Editing data in the destination won't change your Airtable base.