# Adjust

Adjust is a mobile attribution and analytics platform that helps marketers measure campaign performance, track installs, and analyze user behavior across networks and channels. It centralizes attribution data from paid and organic sources so you can understand what's driving growth.

Connecting Adjust to Coupler.io lets you pull that data into your preferred destination on a schedule — no manual exports, no copy-pasting.

## Why connect Adjust to Coupler.io?

* **Automate reporting** — schedule regular data refreshes so your dashboards always reflect current campaign performance
* **Combine data sources** — use Coupler.io's Join or Append transformations to merge Adjust attribution data with spend data from ad networks or CRM records
* **Send data anywhere** — export to Google Sheets, Excel, BigQuery, Looker Studio, or AI tools like ChatGPT, Claude, Gemini, or Perplexity for deeper analysis
* **Custom metric and dimension slices** — choose exactly which metrics and dimensions matter for your reporting instead of working around Adjust's default views

## Prerequisites

* An active Adjust account
* Your Adjust **API token** — find it in your Adjust dashboard under **Account Settings → Your profile → API token**
* Access to the apps and data you want to export

## Quick start

{% hint style="success" %}
Start with a focused report: pick 3–5 key metrics (like `installs`, `revenue`, `roas`) and 2–3 dimensions (like `network`, `campaign`, `country`). You can always expand later.
{% endhint %}

## How to connect

{% stepper %}
{% step %}
**Create a new data flow in Coupler.io.** From your Coupler.io dashboard, click **Add data flow** and select **Adjust** as your source.
{% endstep %}

{% step %}
**Enter your Adjust API token.** Paste your API token into the authentication field. You can find this in Adjust under **Account Settings → Your profile → API token**.
{% endstep %}

{% step %}
**Set your start date.** Use the date picker to define the earliest date you want data from. Adjust reports are date-range based, so this determines how far back your data goes.
{% endstep %}

{% step %}
**Select metrics and dimensions.** Choose at least one metric (e.g., `installs`, `revenue`, `roas`) and any dimensions you want to break data down by (e.g., `network`, `campaign`, `country`). You can also add additional metrics not in the default list.
{% endstep %}

{% step %}
**Choose your destination.** Select where you want the data sent — Google Sheets, BigQuery, Excel, Looker Studio, or an AI destination like ChatGPT or Claude.
{% endstep %}

{% step %}
**Run the data flow.** Click **Run** to execute a manual sync. Once it completes successfully, your data will appear in the destination and you'll be able to set up a schedule.
{% endstep %}
{% endstepper %}

## Available entities

| Entity | Description                                                                                                                               |
| ------ | ----------------------------------------------------------------------------------------------------------------------------------------- |
| Report | Marketing attribution and analytics data including installs, events, revenue, and campaign performance across dimensions and time periods |