Amplitude

Amplitude is a product analytics platform that tracks user behavior, session data, and events across your web and mobile applications. It helps product and marketing teams understand how users interact with their product — from first touch to conversion and retention.

Connecting Amplitude to Coupler.io lets you pull your analytics data into spreadsheets, BI tools, or AI assistants without manual exports. You can combine Amplitude data with other sources, automate refreshes, and build dashboards on top of live data.

Why connect Amplitude to Coupler.io?

• Export events, active users, cohorts, and session data to Google Sheets, BigQuery, Looker Studio, Excel, or AI destinations like ChatGPT and Gemini

• Combine Amplitude data with CRM or ad spend data using Join or Append transformations

• Automate reporting so your dashboards always reflect the latest product metrics

• Avoid Amplitude's export limits by pulling data incrementally with a custom start date

Prerequisites

Before connecting, make sure you have:

• An Amplitude account with access to the project you want to pull data from

• Your Amplitude API key and Secret key (found in your project settings under Settings → Projects → [Your Project] → General)

• Admin or member-level access to the project (read access is sufficient)

Quick start

Start with the Events or Active users entity — these give you the richest data for product and marketing analysis right away.

How to connect

1

Create a new data flow in Coupler.io. Log into your Coupler.io account, go to Data flows, and click Add data flow. Search for Amplitude and select it as your source.

2

Enter your Amplitude API credentials. In the connection settings, paste your Amplitude API key and Secret key. Both are available in your Amplitude project under Settings → Projects → [Project name] → General.

3

Select an entity. Choose the data type you want to pull — Events, Active users, Cohorts, Average session lengths, Events list, or Annotations. You can add more entities to the same data flow later.

4

Configure basic settings. Set a start date using the date picker to define how far back data should be exported. For the Events entity, also set a request time range (in hours) to avoid timeout errors on large datasets — shorter intervals are safer for high-volume projects.

5

Choose your destination. Select where you want the data to land — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination such as Claude, ChatGPT, Cursor, Gemini, Perplexity, or OpenClaw.

6

Run your data flow. Click Run to execute a manual sync. Once it completes successfully, your Amplitude data will appear in the destination you selected.

Available entities

Entity	What it contains
Events	Raw event data with user, session, and property details
Active users	Daily/weekly/monthly active user counts
Average session lengths	Session duration metrics over time
Cohorts	User cohorts defined in Amplitude
Events list	Catalog of all event types tracked in your project
Annotations	Chart annotations added to your Amplitude project