# Appcues

Appcues is a product adoption platform that lets you create in-app experiences — onboarding flows, banners, checklists, tooltips, and more — without writing code. It helps product and growth teams guide users through key moments in the product lifecycle. Connecting Appcues to Coupler.io lets you pull all your experience data into the tools you already use for analysis and reporting.

**Why connect Appcues to Coupler.io?**

* Export flows, banners, checklists, pins, launchpads, segments, and tags into a single destination
* Combine Appcues data with other sources (e.g., your CRM or analytics tool) using Join or Append transformations
* Keep dashboards in Google Sheets, Looker Studio, or BigQuery automatically updated with the latest experience data
* Send Appcues content metadata to AI destinations like ChatGPT or Claude for content audits or optimization suggestions

## Prerequisites

* An active Appcues account
* Access to your Appcues API key (available under account settings)
* A Coupler.io account (free plan works to get started)

## Quick start

{% hint style="success" %}
If you want a broad content audit, start by connecting the **Flows** and **Checklists** entities together in one data flow. Use the Append transformation to stack them and get a unified view of all active onboarding experiences.
{% endhint %}

## How to connect

{% stepper %}
{% step %}
**Create a new data flow in Coupler.io.** Log in to your Coupler.io account, go to the Data Flows section, and click **Add data flow**. Search for and select **Appcues** as your source.
{% endstep %}

{% step %}
**Enter your Appcues API key.** In your Appcues account, navigate to **Settings > API** and copy your API key. Paste it into the API key field in Coupler.io.
{% endstep %}

{% step %}
**Select an entity.** Choose the Appcues entity you want to export — Flows, Banners, Checklists, Pins, Launchpads, Segments, or Tags. You can add more sources to the same data flow later.
{% endstep %}

{% step %}
**Choose a destination.** Select where you want your data to land — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like ChatGPT, Claude, Gemini, Cursor, Perplexity, or OpenClaw.
{% endstep %}

{% step %}
**Run the data flow.** Click **Run** to execute a manual sync. Once it completes successfully, your Appcues data will appear in the destination you selected.
{% endstep %}
{% endstepper %}

## Available entities

| Entity     | What it contains                                            |
| ---------- | ----------------------------------------------------------- |
| Flows      | Multi-step user guides and tutorials with targeting details |
| Banners    | In-app announcement and promotional messages                |
| Checklists | Task-based onboarding lists                                 |
| Pins       | Tooltip-style UI elements pointing to specific features     |
| Launchpads | In-app hubs collecting multiple Appcues experiences         |
| Segments   | User groups targeted by behavior or attributes              |
| Tags       | Labels used to categorize and organize Appcues content      |