Appfigures

Appfigures is an app analytics and reporting platform that consolidates data from multiple app stores — including Apple App Store, Google Play, and others — into one place. It tracks sales, revenue, subscriptions, ratings, and ad performance for mobile apps. Connecting it to Coupler.io lets you pull that data into your preferred destination for analysis, reporting, or AI-assisted insights.

Why connect Appfigures to Coupler.io?

• Centralize your app metrics — combine sales, revenue, subscription, and ad spend data in one dashboard

• Automate reporting — schedule regular data refreshes so your reports are always up to date

• Blend with other sources — join Appfigures revenue data with ad spend from other platforms to calculate true ROI

• Use AI destinations — send your app data to ChatGPT, Claude, Gemini, or other AI tools for trend analysis and recommendations

Prerequisites

Before connecting, make sure you have:

• An active Appfigures account with at least one app linked

• Your Appfigures API key — available in your account's developer settings

• The apps you want to report on already connected to Appfigures

Quick start

Start with the Reports revenues or Reports sales entity — these give you the most immediately useful data for understanding app performance.

How to connect

1

Create a new data flow in Coupler.io. Log in to your Coupler.io account, go to the Data Flows section, and click Add data flow.

2

Select Appfigures as your source. Search for "Appfigures" in the source list and select it.

3

Enter your API key. In Appfigures, go to Account Settings → API and copy your personal API key. Paste it into the API key field in Coupler.io.

4

Choose an entity. Select the data entity you want to pull — for example, Reports sales, Reports revenues, or Reports subscriptions. See the table below for a full list.

5

Choose your destination. Select where you want to send the data — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like ChatGPT, Claude, Gemini, Cursor, Perplexity, or OpenClaw.

6

Run the data flow. Click Run to execute a manual run and verify your data loads correctly.

Available entities

Entity	Description
Reports sales	Downloads and installs data by app, country, or date
Reports revenues	Revenue broken down by source and time period
Reports subscriptions	New sign-ups, renewals, and cancellations
Reports ads	Ad impressions and clicks
Reports adspends	Advertising cost data
Reports ratings	Ratings and reviews from app stores
Statuses	High-level status overview of entities in your account
Usages	User activity and engagement metrics
Data categories	App store category classifications
Products mine searches	Product search results within Appfigures
Users	Users in your Appfigures account