# Appfigures

Appfigures is an app analytics and reporting platform that consolidates data from multiple app stores — including Apple App Store, Google Play, and others — into one place. It tracks sales, revenue, subscriptions, ratings, and ad performance for mobile apps. Connecting it to Coupler.io lets you pull that data into your preferred destination for analysis, reporting, or AI-assisted insights.

## Why connect Appfigures to Coupler.io?

* **Centralize your app metrics** — combine sales, revenue, subscription, and ad spend data in one dashboard
* **Automate reporting** — schedule regular data refreshes so your reports are always up to date
* **Blend with other sources** — join Appfigures revenue data with ad spend from other platforms to calculate true ROI
* **Use AI destinations** — send your app data to ChatGPT, Claude, Gemini, or other AI tools for trend analysis and recommendations

## Prerequisites

Before connecting, make sure you have:

* An active **Appfigures account** with at least one app linked
* Your **Appfigures API key** — available in your account's developer settings
* The apps you want to report on already connected to Appfigures

## Quick start

{% hint style="success" %}
Start with the **Reports revenues** or **Reports sales** entity — these give you the most immediately useful data for understanding app performance.
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## How to connect

{% stepper %}
{% step %}
**Create a new data flow in Coupler.io.** Log in to your Coupler.io account, go to the Data Flows section, and click **Add data flow**.
{% endstep %}

{% step %}
**Select Appfigures as your source.** Search for "Appfigures" in the source list and select it.
{% endstep %}

{% step %}
**Enter your API key.** In Appfigures, go to **Account Settings → API** and copy your personal API key. Paste it into the API key field in Coupler.io.
{% endstep %}

{% step %}
**Choose an entity.** Select the data entity you want to pull — for example, Reports sales, Reports revenues, or Reports subscriptions. See the table below for a full list.
{% endstep %}

{% step %}
**Choose your destination.** Select where you want to send the data — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like ChatGPT, Claude, Gemini, Cursor, Perplexity, or OpenClaw.
{% endstep %}

{% step %}
**Run the data flow.** Click **Run** to execute a manual run and verify your data loads correctly.
{% endstep %}
{% endstepper %}

## Available entities

| Entity                 | Description                                            |
| ---------------------- | ------------------------------------------------------ |
| Reports sales          | Downloads and installs data by app, country, or date   |
| Reports revenues       | Revenue broken down by source and time period          |
| Reports subscriptions  | New sign-ups, renewals, and cancellations              |
| Reports ads            | Ad impressions and clicks                              |
| Reports adspends       | Advertising cost data                                  |
| Reports ratings        | Ratings and reviews from app stores                    |
| Statuses               | High-level status overview of entities in your account |
| Usages                 | User activity and engagement metrics                   |
| Data categories        | App store category classifications                     |
| Products mine searches | Product search results within Appfigures               |
| Users                  | Users in your Appfigures account                       |