Data Overview
AWIN Advertiser exposes two core entities through Coupler.io: campaign-level performance summaries and individual transaction records. Together, these give you a complete picture of your affiliate program — from top-line channel metrics down to individual order details.
Entities
Campaign performances
Aggregated clicks, sales, commissions, and revenue grouped by campaign and time period
Transactions
Individual transaction records including order value, commission earned, publisher info, and product data
Available data
Campaign performance metrics
Clicks
Number of clicks tracked through AWIN for the campaign
Impressions
Ad impressions recorded for the campaign
Sales
Number of confirmed sales attributed to the campaign
Revenue
Total order value generated through the campaign
Commission
Total commission payable to publishers for the campaign
Commission rate
Commission as a percentage of revenue
EPC (Earnings per click)
Revenue divided by clicks — a key efficiency metric
Campaign performance dimensions
Campaign ID
Unique identifier for the campaign
Campaign name
Human-readable campaign label
Date
The date or date range the row covers
Region
Geographic region associated with the campaign
Transaction fields
Transaction ID
Unique identifier for the transaction
Order reference
Advertiser-side order reference number
Transaction date
Date and time the transaction was recorded
Order value
Gross value of the order
Commission value
Commission amount payable to the publisher
Commission status
Current status (e.g., pending, confirmed, declined)
Publisher ID
ID of the publisher that drove the transaction
Publisher name
Name of the publisher
Product name
Name of the product purchased (if available)
Voucher code
Discount or promo code used, if any
Customer country
Country of the customer
Click date
Date of the click that led to the transaction
Common metric combinations
Revenue + Commission — calculate your effective affiliate margin across campaigns
Clicks + Sales — derive conversion rate to evaluate publisher quality
Transaction date + Commission status — monitor pending commissions and track confirmation timelines
Publisher name + Order value — identify top-performing publishers by revenue contribution
Use cases by role
Monitor campaign-level EPC and conversion rates to identify which affiliate partnerships are delivering real value
Compare revenue and commission trends over time to report on affiliate channel ROI
Use Append transformation to combine AWIN data with other paid channel data (e.g., Google Ads, Meta) in a single performance dashboard
Pull transaction-level commission data to reconcile payable amounts with AWIN statements
Filter by commission status to track confirmed vs. pending vs. declined commissions
Export order values and commission amounts to BigQuery or Excel for monthly accrual reporting
Track publisher-level transaction volume and revenue to manage partner relationships
Identify voucher code usage patterns across transactions
Use the Aggregate transformation to roll up transaction data by publisher or product category for performance reviews
Platform-specific notes
The Campaign performances entity supports a maximum lookback window of 400 days per API request — use the step increment setting to break large date ranges into smaller chunks
Transaction statuses in AWIN can change over time (pending → confirmed or declined), so use the lookback days parameter to re-sync recent transactions and capture status updates
AWIN data is scoped to your advertiser account — publisher-side data (like publisher earnings breakdowns) is not available through the advertiser API
Commission values reflect what's payable to publishers and do not include AWIN's platform fee
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