Data Overview

Bitly exposes data across link management, click analytics, and account structure. You can pull data at the link level, group level, or organization level depending on how your Bitly account is set up.

Entities overview

Entity	Granularity	Best used for
Bitlinks	Per link	Auditing all shortened URLs and their settings
Bitlink clicks	Per link + date range	Click performance reporting
Bsds	Per domain	Managing branded short domains
Campaigns	Per campaign	Campaign-level reporting
Channels	Per channel	Channel attribution
Groups	Per group	Group management and structure
Group preferences	Per group	Group configuration audit
Group shorten counts	Per group + date range	Volume tracking per team
Organizations	Per org	Top-level account info
Organization shorten counts	Per org + date range	Org-wide link volume tracking
QR codes	Per QR code	QR campaign tracking

Available fields

Bitlinks

Field	Description
id	Unique Bitlink identifier
link	The shortened Bitly URL
long_url	The original destination URL
title	Link title
created_at	Timestamp when the link was created
archived	Whether the link is archived
tags	Tags applied to the link
custom_bitlinks	Any custom back-halves applied
group_guid	The group this link belongs to

Bitlink clicks

Field	Description
id	Bitlink identifier
date	Date of the click data point
clicks	Number of clicks recorded

Campaigns

Field	Description
guid	Campaign unique ID
name	Campaign name
description	Campaign description
created	Creation timestamp
modified	Last modified timestamp
group_guid	Associated group

Groups & Organizations

Field	Description
guid	Unique identifier
name	Group or org name
is_active	Whether the group/org is active
created	Creation timestamp
modified	Last modified timestamp
organization_guid	Parent organization (groups only)
bsd_count	Number of branded short domains
link_count	Total links in the group

Group / Organization shorten counts

Field	Description
unit_reference	Date reference for the count
value	Number of links shortened
unit	Time unit (day, week, month)

QR codes

Field	Description
id	QR code unique ID
title	QR code title
created_at	Creation timestamp
bitlink_id	Associated Bitlink
is_paused	Whether the QR code is paused

Common field combinations

• Bitlinks + Bitlink clicks — Join on id to combine link metadata with click performance in a single table

• Campaigns + Channels + Bitlinks — Build a full campaign attribution view linking channels down to individual URLs

• Group shorten counts + Groups — Join on group_guid to add group names to volume data

• Organization shorten counts over time — Track how link creation volume changes month over month

Use cases by role

Marketers

• Track which shortened links drive the most clicks across campaigns

• Compare click performance across channels (email, social, paid)

• Use Append to combine Bitlink click data from multiple groups into a single report

• Send link performance data to ChatGPT or Gemini to generate campaign summaries automatically

Content teams

Marketing ops

Platform-specific notes

• Click data is only available for the date range you specify using the start and end date parameters — there is no default lookback period

• Free Bitly accounts have limited API access; some entities (e.g., Campaigns, Channels, Bsds) may require a paid plan

• Bitly's API returns click data in time-series units — daily granularity is the most common

• group_guid is the key field for joining groups-related entities; keep it in your destination for cross-entity joins

• QR code data reflects the QR code object itself — click-level QR analytics are part of the Bitlink clicks entity via the associated bitlink_id