Data Overview

LinkedIn Company Pages provides nine main report types, each designed for different analytics needs. Some reports show lifetime totals, while others track changes over time with date ranges.

Report types

Report Type	Best for	Typical use
Page: lifetime overview	Understanding overall page health	High-level page performance tracking
Page: performance insights	Tracking engagement trends	Weekly/monthly performance reviews
Page: cumulative posts performance	Post strategy effectiveness	Evaluating all-time post impact
Page: follower gains trend	Growth tracking	Monitoring follower acquisition
Page: follower demographics	Audience understanding	HR, recruitment, employer branding
Page: audience demographics	Visitor insights	Content strategy, targeting
Post: individual posts performance	Content analysis	Identifying top-performing content
Post: video performance	Video strategy	Measuring video engagement
Post: social reactions & comments	Community engagement	Understanding audience sentiment

Page metrics

Engagement metrics

Metric	Description
Views	Total number of times your page was viewed
Visitors	Unique users who viewed your page
Impressions	Total times your content appeared (includes page views, post impressions, etc.)
Clicks	Total clicks on your page or content
Engagement rate	Percentage of viewers who engaged (clicked, commented, reacted)

Follower metrics

Metric	Description
Followers	Total follower count
New followers	New followers gained in the period
Lost followers	Followers lost in the period
Net followers	New followers minus lost followers

Search metrics

Metric	Description
Search appearances	Times your page appeared in LinkedIn search results
Search clicks	Clicks from search results to your page

Post metrics

Post engagement

Metric	Description
Views	Total times the post was viewed
Clicks	Total clicks on the post or its content
Reactions	Total reactions (likes, celebrates, etc.)
Comments	Total comments on the post
Shares	Total times the post was shared
Impressions	Total times the post was shown in feeds

Video-specific metrics

Metric	Description
Views	Total video views
Viewers	Unique users who watched the video
Time viewed (ms)	Total watch time in milliseconds
Time viewed for views (ms)	Average watch time per view

Social reactions & comments

Metric	Description
Reactions	Total reactions on the post
Comments	Total comments on the post

Demographic dimensions

Follower demographics

Break down follower insights by:

• Geography — Country, region, city

• Job title — Job function and seniority level

• Industry — Member's industry

• Seniority — C-level, director, manager, entry-level, etc.

• Company size — Number of employees

• School — Where followers studied

Audience demographics

Break down page visitor insights by:

• Geography — Country, region, city

• Job title — Job function and seniority level

• Industry — Member's industry

• Seniority — C-level, director, manager, entry-level, etc.

• Company size — Number of employees

• School — Where visitors studied

Time-based report dimensions

When splitting performance data by period, you can choose:

• Daily — Day-by-day breakdown

• Weekly — Week-by-week breakdown

• Monthly — Month-by-month breakdown

Common report combinations

Content strategy — Combine "Post: individual posts performance" with "Post: video performance" to compare organic video engagement against all post types.

Growth analysis — Use "Page: follower gains trend" and "Page: audience demographics" together to understand who's following you and where growth is coming from.

Engagement tracking — Pair "Page: performance insights" (daily views) with "Post: individual posts performance" to see how specific posts drive overall page activity.

Recruitment/employer branding — Combine "Page: follower demographics" and "Page: audience demographics" to understand your recruiting audience by job title, seniority, and industry.

Use cases by role

Marketing & Content Teams

Track content performance and audience engagement

Use "Post: individual posts performance" and "Post: video performance" to identify your best-performing content. Export to Google Sheets or Looker Studio to build a content performance dashboard. Pair with engagement metrics to refine your posting strategy.

Combine "Page: performance insights" with post data to correlate specific posts with page-level engagement spikes.

Recruiting & HR

Social Media Managers

Business Intelligence & Analytics

Platform-specific notes

• Date ranges — Some reports (like "Page: performance insights") require date ranges; others (like "Page: lifetime overview") are snapshots with no date requirement.

• Demographic breakdowns — Follower and audience demographic reports can be split by multiple dimensions (geography, job title, industry). Choose one dimension per report.

• Video metrics — Video performance reports require a date range and show watch time data specific to video content.

• Post-level data — Individual post reports do not require dates; they pull all posts on your page (or within a selected date range if available).

• Deprecated reports — Some older report types ("Posts: UGC posts insights", "Page: shares lifetime overview", "Time-based", "Lifetime total statistic") are deprecated and should not be used for new flows.