FAQ
What's the difference between "Page: lifetime overview" and "Page: performance insights"?
Page: lifetime overview gives you a one-time snapshot of total followers, page views, and engagement since your page was created. No date range needed — it's a cumulative total.
Page: performance insights shows daily or weekly engagement metrics (views, clicks, impressions) broken down by time. You need a date range, and it's useful for tracking trends and seasonality.
Use lifetime overview for a quick health check; use performance insights to understand trends over time.
Can I export data for multiple company pages in one flow?
Yes. In the "Pages" step, select all the pages you want to include. The exported data will have one row per page with combined metrics. If you need page-specific breakdowns, create separate flows for each page and use Append to combine them.
How far back can I pull data?
It depends on the report type:
Page metrics — Up to 2 years of historical data
Post metrics — Only posts published in the last 2 years
Demographic reports — No date range; they're current snapshots
For older data, you'll need to pull from LinkedIn's analytics dashboard manually.
What if I need real-time data?
See the "Data refresh and scheduling" section in Best Practices for recommended refresh frequencies.
LinkedIn's analytics API updates with a 6–12 hour delay. There's no way to get true real-time data. Schedule your flows for daily or multiple times per day if you need near-current data, but be aware of rate limits.
Can I join LinkedIn data with other sources?
Yes. Use Coupler.io's Join transformation to combine LinkedIn data with your CRM, advertising platform, or sales data. For example, join post performance with advertising spend by date to measure ROI.
See the "Transformations" section in the Coupler.io docs for detailed Join setup.
Why are some demographic metrics showing as null or blank?
Demographic data is based on LinkedIn member profiles. If most of your followers or visitors don't provide complete job title, seniority, or geographic information, those fields will show as missing.
Try:
Checking the data preview before running
Using a different demographic dimension (e.g., geography instead of job title)
Ensuring your page has enough engaged followers to generate meaningful demographic data
How do I track post performance over time?
Create a data flow with "Post: individual posts performance" set to append (not replace) your destination. Run it on a weekly schedule. Over time, you'll build a historical record showing how engagement on each post accumulates.
You can then use that data to find your best-performing posts by total engagement.
What's the difference between "Views" and "Impressions"?
Views — Times your page or content was explicitly opened or clicked on.
Impressions — Total times your content appeared in someone's feed (whether they clicked or not).
Impression rates are typically higher because they include passive views.
Can I export video performance separately from other posts?
Yes. Create a separate data flow with "Post: video performance" to pull video-specific metrics (views, viewers, watch time). Use this alongside "Post: individual posts performance" to compare video engagement.
Note: LinkedIn only tracks these metrics for native video posts, not links to external videos.
My data flow keeps failing. What should I check?
Verify your LinkedIn permissions (Editor or Admin on the page)
Check the error message in the run log
Try the data preview to see if the issue is with the configuration
Re-authorize your LinkedIn account if permissions changed
Check if LinkedIn's API is having issues (wait 30 minutes and retry)
See the "Common Issues" article for specific error codes and solutions.
How do I set up a dashboard in Google Sheets or Looker Studio?
Export your LinkedIn data to Google Sheets or BigQuery, then create a dashboard in Looker Studio that references that data. Use multiple sheets (one per report type) and link them with report filters.
For example:
One sheet with daily performance metrics
One sheet with top posts
One sheet with demographic breakdown
Then create a Looker Studio dashboard with cards showing key metrics and trend charts.
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