# Data Overview

Vimeo Public Data offers two report types, each with dozens of columns covering video metadata, user details, engagement stats, and content attributes.

## Report types

| Report                   | Description                                                                                           |
| ------------------------ | ----------------------------------------------------------------------------------------------------- |
| **My account videos**    | Videos from your Vimeo account with full metadata, statistics, privacy settings, and user information |
| **Public videos search** | Public videos matching one or more keywords you specify                                               |

## Video metrics

#### Engagement statistics

| Metric                       | Description                  |
| ---------------------------- | ---------------------------- |
| **Video stats: Plays**       | Total play count             |
| **Video stats: Likes**       | Number of likes              |
| **Video stats: Comments**    | Number of comments           |
| **Video stats: Credits**     | Number of credits added      |
| **Video stats: Pictures**    | Number of thumbnail pictures |
| **Video stats: Text tracks** | Number of captions/subtitles |

#### Content organization

| Metric                              | Description                       |
| ----------------------------------- | --------------------------------- |
| **Video stats: Albums**             | Total albums containing the video |
| **Video stats: Available albums**   | Accessible albums                 |
| **Video stats: Available channels** | Accessible channels               |

## Video dimensions

#### Basic video information

| Dimension                   | Description                    |
| --------------------------- | ------------------------------ |
| **Video: URI**              | Unique identifier              |
| **Video: Name**             | Video title                    |
| **Video: Description**      | Full description text          |
| **Video: Type**             | Video type (e.g., video, live) |
| **Video: Link**             | Direct Vimeo URL               |
| **Video: Player embed URL** | Embeddable player URL          |
| **Video: Duration**         | Length in seconds              |
| **Video: Width**            | Video frame width              |
| **Video: Height**           | Video frame height             |
| **Video: Language**         | Primary language               |
| **Video: Embed HTML**       | Ready-to-use embed code        |

#### Video status and playback

| Dimension                   | Description                                       |
| --------------------------- | ------------------------------------------------- |
| **Video: Play status**      | Current play status (playable, unavailable, etc.) |
| **Video: Status**           | Upload/processing status                          |
| **Video: Is playable**      | Whether video can be played                       |
| **Video: Has audio**        | Whether video contains audio                      |
| **Video: Is Vimeo create**  | Created using Vimeo's tools                       |
| **Video: Is screen record** | Screen recording                                  |

#### Dates

| Dimension              | Description      |
| ---------------------- | ---------------- |
| **Video: Created at**  | Upload date      |
| **Video: Modified at** | Last edit date   |
| **Video: Released at** | Publication date |

#### Content ratings and licensing

| Dimension                       | Description                            |
| ------------------------------- | -------------------------------------- |
| **Video: Content rating**       | Rating category (unrated, safe, etc.)  |
| **Video: Content rating class** | Rating classification                  |
| **Video: Rating mod locked**    | Whether rating is locked               |
| **Video: License**              | Creative Commons or other license type |

#### Privacy settings

| Dimension                   | Description                        |
| --------------------------- | ---------------------------------- |
| **Video privacy: View**     | Who can view (anybody, team, etc.) |
| **Video privacy: Embed**    | Who can embed                      |
| **Video privacy: Download** | Who can download                   |
| **Video privacy: Add**      | Who can add to collections         |
| **Video privacy: Comments** | Who can comment                    |

#### Video badges

| Dimension                                                           | Description                   |
| ------------------------------------------------------------------- | ----------------------------- |
| **Video badges: HDR**                                               | High-Dynamic-Range certified  |
| **Video badges: Live streaming**                                    | Live broadcast                |
| **Video badges: Live archived**                                     | Archived live stream          |
| **Video badges: Staff pick (normal, best of month/year, premiere)** | Vimeo staff selections        |
| **Video badges: VOD**                                               | Video-on-demand               |
| **Video badges: Weekend challenge**                                 | Vimeo Weekend Challenge entry |

#### Tags and categories

| Dimension                       | Description         |
| ------------------------------- | ------------------- |
| **Video tags: Name**            | Tag text            |
| **Video tags: URI**             | Tag identifier      |
| **Video tags: ID**              | Numeric tag ID      |
| **Video tags: Canonical**       | Canonical tag form  |
| **Video categories: Name**      | Category name       |
| **Video categories: URI**       | Category identifier |
| **Video categories: Link**      | Category URL        |
| **Video categories: Top level** | Parent category     |

## User dimensions

#### User profile

| Dimension            | Description            |
| -------------------- | ---------------------- |
| **User: URI**        | Unique user identifier |
| **User: Name**       | Display name           |
| **User: Link**       | Profile URL            |
| **User: Gender**     | Gender (if public)     |
| **User: Bio**        | Full biography         |
| **User: Short bio**  | Abbreviated bio        |
| **User: Created at** | Account creation date  |

#### User location

| Dimension                            | Description          |
| ------------------------------------ | -------------------- |
| **User location: Formatted address** | Complete address     |
| **User location: City**              | City                 |
| **User location: State**             | State/province       |
| **User location: State ISO code**    | State code           |
| **User location: Country**           | Country              |
| **User location: Country ISO code**  | Country code         |
| **User location: Latitude**          | Geographic latitude  |
| **User location: Longitude**         | Geographic longitude |

#### User websites

| Dimension                     | Description         |
| ----------------------------- | ------------------- |
| **User website: Name**        | Website title       |
| **User website: URI**         | Website identifier  |
| **User website: Link**        | Website URL         |
| **User website: Type**        | Website category    |
| **User website: Description** | Website description |

## Common use cases

### Video performance tracking

Export your account videos with plays, likes, comments, and duration to track which content performs best. Use the date filters to compare performance across quarters or campaigns.

### Audience research

Search public videos by keyword and export user names, locations, and profiles to understand who's creating similar content and where your audience is located.

### Content compliance

Pull video status, privacy settings, and content ratings to audit your library for compliance or to prepare videos for specific platforms or audiences.

### AI-powered content analysis

Export video names, descriptions, tags, and categories to Claude, ChatGPT, or Gemini for automated tagging, SEO optimization suggestions, or bulk description improvements.

## Use cases by role

{% tabs %}
{% tab title="Content creators" %}
Track the performance of your video library by exporting plays, engagement metrics (likes, comments), and audience demographics. Compare which videos drive the most engagement and use location data to understand your geographic reach. Send video descriptions and tags to ChatGPT or Claude for SEO optimization or bulk tagging suggestions.
{% endtab %}

{% tab title="Marketing teams" %}
Export your brand's videos and search for competitor content by keyword. Analyze engagement metrics alongside video metadata (duration, type, creation date) to identify trends. Join video performance data with campaign dates in Google Sheets or BigQuery to measure content ROI. Use AI tools to batch-analyze video descriptions and suggest improvements.
{% endtab %}

{% tab title="Analytics and research" %}
Pull public video data by keyword to research market trends, competitor activity, and audience preferences. Export user profiles and locations to build audience maps. Create dashboards in Looker Studio or BigQuery that track changes in engagement, content volume, or creator demographics over time.
{% endtab %}
{% endtabs %}

## Platform-specific notes

* **Public videos search** returns only videos marked as public on Vimeo — private or password-protected videos are not included
* **Search keywords** support exact matches and partial matches; use one keyword per line
* **User data** (location, website, bio) is only available if the user has made it public in their Vimeo profile
* **Video stats** are updated in near-real-time but may have a slight delay
* **Custom columns** can be combined and filtered in advanced settings to refine your report
* **Date range filtering** can be applied via advanced filters to narrow results by creation or modification date