YouTube
YouTube is a video sharing platform with built-in analytics tools. Coupler.io connects to YouTube Analytics to automatically export your channel and video performance data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT.
Why connect YouTube to Coupler.io?
Automated reporting — Pull analytics data on a schedule without manual exports
Multiple report types — Access channel statistics, video performance, traffic sources, subscriber data, and custom reports
Flexible breakdowns — Split data by day or month, and filter by content type, device, geography, and more
Integrate with BI tools — Send data directly to BigQuery, Looker Studio, Power BI, or spreadsheets for dashboards and analysis
Prerequisites
A YouTube account with access to the channels you want to report on
YouTube Partner Program eligibility (for revenue-related metrics)
Basic YouTube analytics access (available on most channels)
Quick start
Start with Channel detailed statistics if you're new to YouTube reporting. It gives you views, watch time, subscribers gained, and other essential metrics without complex setup.
How to connect
Sign in to your Coupler.io account and create a new data flow. Select YouTube as your source.
Click "Connect" or "Sign in with Google" to authorize Coupler.io to access your YouTube Analytics data. You'll be taken to Google's login page. Sign in with the account that owns or has access to your YouTube channels.
Select your channels from the dropdown. If you have multiple channels, you can select one or multiple to include in your report.
Choose a report type:
Channel detailed statistics — Overall channel performance (views, watch time, subscribers, likes, comments)
Channel statistics by content and subscriber type — Performance broken down by content type and subscriber status
Channel subscribers — Subscriber growth with demographic breakdowns (age, gender, country)
Video detailed statistics — Individual video performance metrics
Video statistics by content and subscriber type — Video performance by content and subscriber type
Traffic sources — Where your views come from (search, recommended, external links, etc.)
Custom — Pick specific metrics and dimensions for a tailored report
Set your report period using the start and end date fields. You can use specific dates or date macros (e.g., {{today}}, {{30daysago}}) to keep reports current.
If using a preset report type, you'll see additional options:
Split data by period — Choose Day or Month to break down data into smaller time intervals
Additional dimensions — Further segment your data by video, playlist, traffic source, or audience demographics
If using Custom report, select your metrics (views, watch time, likes, subscribers gained, etc.) and dimensions (video, device type, country, age, gender, etc.) to build exactly what you need.
Choose your destination — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT. Configure column mapping if needed.
Run the data flow by clicking the "Run" button. Wait for the flow to complete successfully before scheduling. This ensures your settings are correct and data flows as expected.
Available report types
Channel detailed statistics
Overall channel health
Views, watch time, subscribers gained/lost, engagement
Channel statistics by content and subscriber type
Performance by content mix
Views and watch time broken by live vs. on-demand and subscriber status
Channel subscribers
Subscriber growth and demographics
New subscribers, lost subscribers, by age, gender, country
Video detailed statistics
Individual video performance
Per-video views, watch time, average duration, engagement
Video statistics by content and subscriber type
Video performance by type
Video views and watch time by content type and subscriber status
Traffic sources
Understanding discovery
Views by search, recommendations, external links, YouTube features
Custom
Specific metrics and dimensions
Any combination of 40+ metrics and 20+ dimensions
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