# Facebook Ads (Meta Ads)

Facebook Ads (Meta Ads) is Meta's advertising platform for creating, managing, and analyzing ad campaigns across Facebook, Instagram, Messenger, and the Audience Network. By connecting it to Coupler.io

<details>

<summary>Why connect Facebook Ads to Coupler.io?</summary>

* **Automate reporting** — Schedule regular data refreshes so your dashboards and spreadsheets always have the latest campaign performance.
* **Combine with other sources** — Merge Facebook Ads data with Google Ads, Google Analytics, CRM, or e-commerce data for a full-funnel view of your marketing.
* **Save hours of manual work** — No more copy-pasting from Ads Manager. Coupler.io pulls the data you need on autopilot.
* **Flexible destinations** — Export to AI tools, Google Sheets, Excel, BigQuery, Looker Studio, or other supported destinations.

</details>

### Prerequisites

Before connecting, make sure you have:

* [x] A Facebook account with access to at least one **Ad Account** in [Meta Business Suite](https://business.facebook.com/)
* [x] **Admin or Advertiser** permissions on the Ad Account you want to pull data from

### Quick start

{% hint style="success" %}
Start with a **Reports and Insights** report for the last 60 days, using the default metrics (spend, impressions, clicks, CPC, CPM, CTR). Proceed to the Data sets or AI agent to get a quick snapshot of your campaign performance and verify everything is connected correctly.
{% endhint %}

### How to connect

Facebook Ads uses **OAuth authentication** — you sign in with your Facebook account directly.

{% stepper %}
{% step %}
In Coupler.io, create a new **data flow** and select **Facebook Ads** as the source.\
Click **Connect** and sign in with your Facebook account.
{% endstep %}

{% step %}
Grant Coupler.io the requested permissions to access your ad data.
{% endstep %}

{% step %}
Select the **Ad Account(s)** you want to pull data from.
{% endstep %}

{% step %}
Choose a **report type** (see the most popular ones below).
{% endstep %}

{% step %}
For **Reports and Insights**, configure:

* **Date range** — Set the start and end dates using the date picker.
* **Metrics and dimensions** — Select the columns you want (e.g., spend, impressions, clicks, CTR).
* **Attribution settings** — Use your ad account defaults or specify manually.
  {% endstep %}

{% step %}
Choose your **destination** and run the import.
{% endstep %}
{% endstepper %}

### Reports overview

| Name                          | Description                                                           |
| ----------------------------- | --------------------------------------------------------------------- |
| Reports and Insights          | Performance metrics like spend, impressions, clicks, and conversions. |
| List of Ads                   | All your ads with statuses, bid amounts, and settings.                |
| List of Campaigns             | Campaign-level data including status, objective, and budget.          |
| List of Ad Sets               | Ad set details with optimization goals and budgets.                   |
| List of Sponsored Leads       | Leads collected through lead generation forms.                        |
| List of Ad Creatives          | Creative assets available in your account.                            |
| List of Ads with Ad Creatives | Ads combined with the creative details used in each.                  |