# FAQ

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<summary>Do I need an Instagram login to connect?</summary>

No. Instagram Ads connects through the **Meta (Facebook) Graph API**, so you authenticate with your Facebook account — not your Instagram credentials. The Facebook account must have admin or advertiser access to the ad account linked to your Instagram Business profile.

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<summary>Can I pull organic Instagram data — like post reach, profile visits, or follower counts?</summary>

No, this source is for **Instagram Ads (paid) data only**. Organic metrics like post insights, profile visits, or story views are not available through the Instagram Ads source. You would need a separate Instagram Business account integration for those.

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<summary>Why does the Publisher platform breakdown show Facebook and Audience Network data, not just Instagram?</summary>

If your Meta campaigns are set to run across multiple placements, the Publisher platform breakdown will include all platforms where your ads ran — Instagram, Facebook, Audience Network, and Messenger. To isolate Instagram-only performance, use the Graph API filter to restrict results to `publisher_platform = instagram`, or analyze the breakdown column in your destination tool.

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<summary>Can I combine Instagram Ads data from multiple ad accounts in one report?</summary>

Yes. Add multiple ad accounts as separate sources within the same data flow and use the **Append** transformation to stack them into one dataset. Make sure to include the `account_name` column so you can tell the accounts apart in your reports.

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<summary>How do I set up filters for Insights reports?</summary>

Filters for the Insights entity use **Meta's Graph API filter syntax** — they're not a simple dropdown. For example, to filter by campaign ID or effective status, you need to write the filter expression manually. See the [Coupler.io Help Center](https://help.coupler.io/article/320-instagram-ads-data-source#filters) for the correct syntax and examples.

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<summary>Why do my monthly stats look wrong or incomplete?</summary>

This is usually a split period setting issue. By default, Insights reports use a **daily breakdown**. To get monthly-aggregated data, set **Split data by period** to **Monthly** in the report settings, and make sure your date range covers at least one full calendar month.

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<summary>Can I use Coupler.io to send Instagram Ads data to an AI tool for analysis?</summary>

Yes. Coupler.io supports AI destinations including **ChatGPT, Claude, Gemini, Cursor, Perplexity, and OpenClaw**. You can send your Insights data directly to these tools to generate performance summaries, flag anomalies, or get optimization suggestions — no manual copy-pasting required.

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<summary>Some metrics I used before are no longer returning data — what happened?</summary>

Meta periodically deprecates metrics from its API. If a field that previously worked now returns nothing, it may have been retired. Check Meta's API changelog or the Coupler.io Help Center for known deprecated fields.

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{% hint style="info" %}
For a full breakdown of available metrics, dimensions, and breakdowns, see [Data Overview](https://docs.coupler.io/sources/category/ppc/instagram-ads/data-overview). If you're running into connection or permission problems, check [Common Issues](https://docs.coupler.io/sources/category/ppc/instagram-ads/common-issues). For tips on structuring your reports efficiently, visit [Best Practices](https://docs.coupler.io/sources/category/ppc/instagram-ads/best-practices).
{% endhint %}