FAQ

Do I need an Instagram login to connect?

No. Instagram Ads connects through the Meta (Facebook) Graph API, so you authenticate with your Facebook account — not your Instagram credentials. The Facebook account must have admin or advertiser access to the ad account linked to your Instagram Business profile.

Can I pull organic Instagram data — like post reach, profile visits, or follower counts?

No, this source is for Instagram Ads (paid) data only. Organic metrics like post insights, profile visits, or story views are not available through the Instagram Ads source. You would need a separate Instagram Business account integration for those.

Why does the Publisher platform breakdown show Facebook and Audience Network data, not just Instagram?

If your Meta campaigns are set to run across multiple placements, the Publisher platform breakdown will include all platforms where your ads ran — Instagram, Facebook, Audience Network, and Messenger. To isolate Instagram-only performance, use the Graph API filter to restrict results to publisher_platform = instagram, or analyze the breakdown column in your destination tool.

Can I combine Instagram Ads data from multiple ad accounts in one report?

Yes. Add multiple ad accounts as separate sources within the same data flow and use the Append transformation to stack them into one dataset. Make sure to include the account_name column so you can tell the accounts apart in your reports.

How do I set up filters for Insights reports?

Filters for the Insights entity use Meta's Graph API filter syntax — they're not a simple dropdown. For example, to filter by campaign ID or effective status, you need to write the filter expression manually. See the Coupler.io Help Center for the correct syntax and examples.

Why do my monthly stats look wrong or incomplete?

This is usually a split period setting issue. By default, Insights reports use a daily breakdown. To get monthly-aggregated data, set Split data by period to Monthly in the report settings, and make sure your date range covers at least one full calendar month.

Can I use Coupler.io to send Instagram Ads data to an AI tool for analysis?

Yes. Coupler.io supports AI destinations including ChatGPT, Claude, Gemini, Cursor, Perplexity, and OpenClaw. You can send your Insights data directly to these tools to generate performance summaries, flag anomalies, or get optimization suggestions — no manual copy-pasting required.

Some metrics I used before are no longer returning data — what happened?

Meta periodically deprecates metrics from its API. If a field that previously worked now returns nothing, it may have been retired. Check Meta's API changelog or the Coupler.io Help Center for known deprecated fields.

For a full breakdown of available metrics, dimensions, and breakdowns, see Data Overview. If you're running into connection or permission problems, check Common Issues. For tips on structuring your reports efficiently, visit Best Practices.