Data Overview

LinkedIn Ads in Coupler.io gives you access to two types of data: analytics reports (what happened with your ads) and core components (what your account is made of). Understanding which entity to use will save you a lot of time when building reports.

Entity summary

Entity	Best for	Date range support
Ad analytics by single dimension	Performance reporting by one pivot	Yes (with period split)
Ad analytics by multiple dimensions	Cross-dimensional analysis	Yes (with period split)
Sponsored leads	Exporting lead form submissions	Yes
Campaigns	Campaign settings and status	Start date only
Campaign groups	Budget and grouping info	Start date only
Creatives	Ad creative metadata	Start date only
Video ads	Video ad details	Start date only
Conversions	Conversion definitions	Start date only
Ad account users	Account access management	No
Shares	Sponsored content post data	No

Analytics reports

Dimensions available for single-dimension reports

Dimension	What it tells you
Account	Performance rolled up per ad account
Campaign	Metrics per individual campaign
Campaign group	Metrics per campaign group
Creative	Metrics per ad creative
Company	Reach and engagement by target company
Member country	Geographic breakdown by country
Member region	Sub-country regional breakdown
Member company size	Audience breakdown by company size
Member industry	Audience breakdown by industry
Member job function	Audience breakdown by job function
Member job title	Audience breakdown by job title
Member seniority	Audience breakdown by seniority level
Impression device type	Desktop vs. mobile performance
Placement	LinkedIn feed, messaging, etc.
Serving location	On-site vs. off-site delivery
Conversion	Performance per conversion event
Card index	Carousel card-level performance
Conversation node	Message ad conversation path
Shares (creative sponsored content)	Post-level performance

Dimensions available for multi-dimension reports

Dimension	Notes
Account
Campaign
Campaign group
Creative
Company
Campaign objective type	Not available in single-dimension
Conversion
Impression device type
Placement name
Serving location
Card index
Shares (creative sponsored content)

Available metrics (both report types)

Category	Metrics
Clicks	Clicks, Action clicks, Ad unit clicks, Card clicks, Company page clicks, Download clicks, Job apply clicks, Landing page clicks, Text URL clicks
Impressions & reach	Impressions, Card impressions, Viral impressions, Viral card impressions, Reach, Audience penetration, Average dwell time
Spend	Amount spend in local currency, Amount spend in USD, Conversion value in local currency
Conversions	Conversions, Post-click conversions, Post-view conversions, Viral conversions, Registrations, Job applications
Leads	Leads, Lead form opens, Lead generation mail interested clicks, Lead generation mail contact info shares, Talent leads, Valid work email leads, Viral leads
Engagement	Likes, Comments, Shares, Follows, Reactions, Opens, Sends, Other engagements, Comment likes, Engagements
Video	Video starts, Video views, Video 25/50/75% completions, Video completions, Full screen plays
Document ads	Document 25/50/75% completions, Document completions
Viral variants	Most of the above metrics have a viral equivalent (e.g., Viral clicks, Viral likes, Viral video views)

LinkedIn Ads limits analytics reports to 18 metrics per request. If you need more, create a second data flow with the remaining metrics and use Append or Join to combine them in your destination.

Period split options

Option	Use case
Totals only	Overall performance for the date range
Daily	Day-by-day trend analysis
Monthly	Month-over-month comparisons
Yearly	Annual reporting

Use cases by role

Performance marketers

• Use Ad analytics by single dimension with Campaign or Creative dimension + daily split to track performance trends and identify underperforming ads

• Pull Member country or Member industry dimension data to understand which audiences convert best — then use this to refine targeting

• Join campaign analytics with the Campaigns entity to enrich performance data with campaign names, objectives, and budget settings

• Send weekly performance exports to ChatGPT or Claude for automated commentary and anomaly detection

Demand gen & lead gen teams

Analysts & BI teams

Platform-specific notes

• The Reach metric and related fields (frequency, CPM) are only available when the Reach metric is specifically selected — they won't appear in all reports automatically

• Ad name is not a dimension in analytics reports; to get ad names, join the analytics report with the Creatives entity on the creative ID

• The approximateUniqueImpressions field (used for reach) may return null for campaigns with small audience sizes due to LinkedIn's privacy thresholds

• Conversions and Shares entities do not support date filtering — they return all data available in your account

• LinkedIn enforces a hard cap of 18 metrics per analytics request; plan your metric selection carefully before running large reports