# Microsoft Ads (Bing Ads)

Microsoft Ads (formerly Bing Ads) is Microsoft's advertising platform that reaches millions of search users across Bing, Yahoo, and AOL networks. Connect your Microsoft Ads account to Coupler.io to automatically export campaign performance, keyword metrics, ad group data, and dozens of other report types to your favorite destination.

## Why connect Microsoft Ads to Coupler.io?

* **Automate reporting** — Pull campaign, keyword, and ad performance data on a schedule without manual exports
* **Multiple report types** — Access 40+ predefined reports including performance, conversion, audience, and product ads data
* **Flexible destinations** — Send data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT
* **Combine data** — Use Join and Append transformations to merge Microsoft Ads data with other sources for unified analysis

## Prerequisites

* An active Microsoft Ads account with campaigns running
* Access to manage or view the account (Admin or Standard user role)
* A destination ready to receive data (Google Sheets, BigQuery, Looker Studio, etc.)

## Quick start

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We recommend starting with the **Campaign performance report** to test the connection. It pulls impressions, clicks, spend, and conversion data by campaign — perfect for getting familiar with how Coupler.io structures Microsoft Ads data.
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## How to connect

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**Sign in to Coupler.io and create a new data flow.** Click **Add source**, search for "Microsoft Ads," and select it.
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**Click "Connect account" and authorize Coupler.io.** You'll be redirected to Microsoft's sign-in page. Log in with your Microsoft account credentials and approve permissions. Coupler.io requests access to read your advertising data only — we cannot modify campaigns or spend.
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**Select the ad accounts** you want to import data from. If you manage multiple Microsoft Ads accounts, check the ones you want to include in this data flow.
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**Choose a report type.** Pick from 40+ options like Campaign performance, Keyword performance, Ad performance, Search query performance, and more. Each report type has different metrics and dimensions available.
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**Set the report period.** Select a preset (Today, Last 7 days, Last 30 days, Last 90 days, etc.) or use "Custom" and pick specific start and end dates.
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**Configure data split (optional).** If you want to break down results by time period, choose **Summary** (default), **Daily**, **Weekly**, **Monthly**, or **Yearly**. This is helpful for trend analysis in dashboards.
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**Add advanced filters (optional).** Narrow your report by campaign, ad group, device type, network, or other dimensions to focus on specific segments.
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**Add a destination.** Click **Add destination**, choose where you want the data (Google Sheets, BigQuery, Looker Studio, Claude, ChatGPT, etc.), and configure it.
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**Run the data flow.** Click **Run** to perform a manual test. Once it completes successfully, your data is ready to view in the destination.
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## Available reports

Microsoft Ads offers 40+ report types. Here are the most commonly used:

| Report                   | Best for                   | Key dimensions                        | Typical metrics                                               |
| ------------------------ | -------------------------- | ------------------------------------- | ------------------------------------------------------------- |
| Campaign performance     | Overall campaign health    | Campaign, network, device             | Impressions, clicks, spend, conversions, CTR, avg CPC         |
| Keyword performance      | Keyword-level optimization | Keyword, match type, campaign         | Impressions, clicks, conversions, quality score, avg position |
| Ad performance           | Ad copy testing            | Ad title, ad type, ad group           | Clicks, impressions, CTR, conversions                         |
| Ad group performance     | Ad group management        | Ad group, campaign, device            | Impressions, clicks, spend, conversions                       |
| Search query performance | Understanding user intent  | Search query, keyword, campaign       | Impressions, clicks, conversions, revenue                     |
| Conversion performance   | Conversion tracking        | Conversion name, campaign             | Conversions, cost per conversion, conversion rate             |
| Geographic performance   | Location-based insights    | Country, state, city, location intent | Impressions, clicks, conversions, spend                       |
| Asset performance        | Asset library optimization | Asset ID, asset type, campaign        | Impressions, asset impressions, clicks                        |
| Audience performance     | Audience segment analysis  | Audience name, campaign               | Impressions, clicks, avg CPC, conversions                     |
| Account performance      | Multi-account overview     | Account name, network                 | Total impressions, clicks, spend, conversions                 |

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For a complete list of all 40+ report types, visit the [Microsoft Ads help center](https://help.coupler.io/category/412-microsoft-advertising).
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