Pinterest Ads

Pinterest Ads is Pinterest's advertising platform that helps you promote pins, products, and drive traffic to your website. With Coupler.io, you can automatically export your Pinterest Ads performance data—campaigns, ad groups, promoted pins, keywords, and more—to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT.

Why connect Pinterest Ads to Coupler.io?

• Automate reporting — Pull campaign performance, conversions, and spend data on a schedule without manual exports

• Multi-account management — Combine data from multiple ad accounts in one place for unified analysis

• Flexible granularity — Choose report types ranging from account-level summaries to individual promoted pin performance

• Conversion attribution — Customize conversion windows and attribution models (click, engagement, view) to match your business

• Real-time analysis — Feed data into BI tools like Looker Studio or send insights directly to AI models for pattern detection

Prerequisites

• A Pinterest Business or Ads Manager account with at least one active ad account

• Access to grant Coupler.io permission to read your ad account data via OAuth

• Destination account (Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination)

Quick start

Start with a Campaign performance report for your primary ad account, split by Daily to track spend and conversions over time. Once you've validated the data, expand to other report types like ad groups or keywords.

How to connect

1

Click "Add source" and select Pinterest Ads.

2

Authorize your Pinterest account. You'll be redirected to Pinterest's login. Sign in and approve Coupler.io's access to read your ad account data.

3

Select a report type. Choose from performance reports (campaign, ad group, promoted pin, account, product group, keywords, etc.) or list reports (accounts, campaigns, ad groups, ads, keywords). Performance reports include metrics like spend, impressions, clicks, and conversions. List reports show your account structure without metrics.

4

If you selected a performance report: Choose your ad accounts (if you have multiple), then set a start date and end date for the reporting period. You can use date macros like {{today}} or {{30daysago}} for dynamic ranges.

5

Select metrics. Pinterest offers hundreds of metrics across conversion types (checkout, add to cart, signup, etc.), attribution models (web, in-app, offline), and engagement types (clicks, impressions, video plays, etc.). Pick the ones most relevant to your business.

6

Configure conversion settings. Choose whether conversions are reported by time of ad action (default) or time of conversion, and select a conversion window (how many days after a click, engagement, or view counts as a conversion). Default is 30/1/1 (30 days post-click, 1 day post-engagement, 1 day post-view).

7

For targeting analysis reports only: Select a dimension (age bucket, gender, location, device, placement, keyword, interest, etc.) to break down your metrics by audience or placement characteristics.

8

Choose your destination. Select where you want the data: Google Sheets, Excel, BigQuery, Looker Studio, or send to an AI destination (Claude, ChatGPT, Cursor, Gemini, Perplexity, OpenClaw) for automated analysis.

9

Run the data flow manually to verify the data looks correct before scheduling. Once you've confirmed the output, you can set up a schedule in the data flow settings.

Report types overview

Report Type	Best For	Includes
Campaign performance	High-level campaign metrics	Campaign name, spend, impressions, clicks, conversions
Ad group performance	Ad group-level analysis	Ad group, campaign, spend, CTR, conversions by type
Ad (promoted pin) performance	Individual pin performance	Pin ID, creative, spend, engagement, saves, outbound clicks
Ad account performance	Account-level KPIs	Total spend, impressions, reach, conversions across all campaigns
Product group performance	Product-level metrics (shopping)	Product group, order value, ROAS, quantity sold
Keywords performance	Keyword bidding & ROI	Keyword, search volume, CPC, conversions
Targeting analysis	Audience insights by dimension	Metrics segmented by age, location, device, placement, interest
List reports	Account structure	All campaigns, ad groups, ads, keywords in your account (no metrics)