Data Overview

Quora Ads in Coupler.io gives you access to two main data entities: ad performance analytics and lead generation form submissions. Here's a breakdown of what's available in each.

Entities

Entity	Best for
Report: Ad analytics	Campaign performance reporting, spend tracking, ROI analysis
List of recently collected leads	Lead follow-up, CRM sync, lead quality analysis

Report: Ad analytics

Dimensions

Dimension option	What it shows
Account	Totals rolled up across all campaigns in the account
Campaign	Performance broken down per campaign
Ad set	Performance broken down per ad set
Ad	Performance broken down per individual ad creative

Time granularity

Option	What it shows
Totals only	One row per dimension for the entire selected period
Daily	One row per dimension per day — useful for trend analysis

Report period options

Option	Description
Today	Current day's data
Yesterday	Prior day's data
This Month	Month to date
Last Month	Full prior calendar month
Last 7 Days	Rolling 7-day window
Last 14 Days	Rolling 14-day window
Last 30 Days	Rolling 30-day window
All time	Full account history
Custom	Use the date picker to set a specific start and end date

Metrics (Ad analytics)

Metric	Description
Impressions	Number of times your ad was shown
Clicks	Number of clicks on your ad
CTR	Click-through rate
Spend	Total amount spent
CPC	Cost per click
CPM	Cost per thousand impressions
Conversions	Total conversion actions recorded
Conversion rate	Conversions divided by clicks
Cost per conversion	Spend divided by conversions

List of recently collected leads

Fields

Field	Description
Lead ID	Unique identifier for the lead submission
Form name	Name of the lead gen form that captured the lead
Submission date	Date and time the lead was submitted
Lead fields	Responses to form questions (name, email, etc., depending on your form setup)

You can filter leads by specific lead gen forms using the Lead gen form(s) parameter — useful if you run multiple forms and only want data from one.

Common metric combinations

• Spend + Conversions + Cost per conversion at the campaign level — classic ROI view

• Impressions + CTR + CPC at the ad level with daily split — creative performance over time

• Account-level totals for a quick top-line spend summary across a billing period

• Lead submissions + form name filtered to a specific form — for CRM or sales handoff workflows

Use cases by role

Marketers

• Pull daily ad performance into Google Sheets to build a live Quora Ads dashboard in Looker Studio

• Append Quora Ads data with Google Ads or Meta Ads in a single data flow for cross-channel spend reporting

• Export leads from Quora lead gen forms into a spreadsheet for quick sales follow-up

• Send campaign performance data to ChatGPT or Claude to generate optimization recommendations automatically

Performance analysts

Sales & lead teams

Platform-specific notes

• The List of recently collected leads entity pulls recently collected leads — Quora's API limits how far back lead data is available, so use scheduled refreshes to avoid gaps

• When using All time as the report period at the Ad dimension level with daily splits, the query can be large — expect longer load times for accounts with extensive history

• Ad-level daily data is the most granular option available; sub-day breakdowns are not supported

• Advanced filters are available for the Ad analytics entity and can be used to narrow results by specific campaigns, ad sets, or ads when combined with daily splits