For the complete documentation index, see llms.txt. This page is also available as Markdown.

Data Overview

Reddit Ads in Coupler.io surfaces four entities covering everything from campaign configuration to day-by-day performance. Here's what each one contains.

Entities

Entity
Best for

Campaign performance (daily)

Trend analysis, spend tracking, and optimization decisions

Campaigns

Budget management, objective tracking, campaign status

Ad groups

Audience targeting review, bid strategy audits

Ads

Creative performance, ad format analysis

Campaign performance (daily)

Performance metrics

Metric
Description

Impressions

Number of times ads were shown

Clicks

Total clicks on ads

CTR

Click-through rate (clicks ÷ impressions)

Spend

Total amount spent for the day

CPM

Cost per thousand impressions

CPC

Cost per click

Conversions

Total tracked conversion events

Conversion rate

Share of clicks that resulted in a conversion

Video views

Number of times video ads were viewed

Date

The calendar day the metrics apply to

Dimensions

Dimension
Description

Campaign ID

Unique identifier for the campaign

Campaign name

Human-readable campaign label

Account ID

The ad account the campaign belongs to

Campaigns

Campaign fields

Field
Description

Campaign ID

Unique identifier

Campaign name

Name of the campaign

Status

Active, paused, or archived

Objective

Campaign goal (e.g., awareness, traffic, conversions)

Total budget

Lifetime budget cap

Daily budget

Maximum daily spend

Start date

When the campaign is set to begin

End date

When the campaign is set to end

Ad groups

Ad group fields

Field
Description

Ad group ID

Unique identifier

Ad group name

Name of the ad group

Campaign ID

Parent campaign

Status

Active, paused, or archived

Bid strategy

How bids are managed (manual, auto)

Targeting criteria

Subreddit, interest, keyword, and location targeting details

Daily budget

Ad group-level spend cap

Ads

Ad fields

Field
Description

Ad ID

Unique identifier

Ad name

Name of the ad

Ad group ID

Parent ad group

Status

Active, paused, or archived

Ad format

Promoted post, video, carousel, etc.

Creative URL

Link to the ad creative or landing page

Headline

Ad headline text

Common metric combinations

  • Spend + Impressions + CTR by date — track daily efficiency trends over a campaign flight

  • Campaign budget vs. spend — join Campaigns with Campaign performance (daily) to see pacing

  • Ad format vs. conversion rate — compare performance across creative formats in the Ads entity

  • Ad group targeting + spend — understand which audience segments are driving cost

Use cases by role

  • Export Campaign performance (daily) into Looker Studio to build a Reddit Ads performance dashboard

  • Use Append in Coupler.io to combine Reddit Ads spend data with Google Ads and Meta Ads for a unified cross-channel view

  • Monitor CTR and CPC trends day-over-day to catch underperforming campaigns early

  • Pull campaign budgets and objectives into a spreadsheet to track planned vs. actual spend

  • Join the Campaigns entity with Campaign performance (daily) to see how each campaign is pacing against its budget

  • Use the Ads entity to maintain a creative inventory and track which formats are active

  • Send daily performance data to BigQuery for long-term trend analysis and custom attribution modeling

  • Pipe Reddit Ads metrics into ChatGPT or Claude to generate automated performance summaries

  • Aggregate spend and conversions across multiple ad accounts using Coupler.io's Aggregate transformation

Platform-specific notes

  • CTR, CPM, CPC, and Conversion rate are not summable — these are ratio metrics. Summing or averaging them across dates or campaigns produces incorrect results. To aggregate accurately, sum the underlying counts first (e.g., total clicks ÷ total impressions for CTR) and recalculate the ratio at the aggregation level.

  • Date range parameters only apply to the Campaign performance (daily) entity — the other entities return current configuration data, not historical records

  • If you manage multiple Reddit Ads accounts, you can specify all of them in the Ad accounts parameter to pull data from each in a single data flow

  • Reddit Ads reporting data can have a delay of up to 24 hours, so very recent days may show incomplete numbers

  • Reddit does not support breakdown dimensions (e.g., by device or placement) in the current Coupler.io integration — daily campaign-level data is the most granular available

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