Snapchat Ads

Snapchat Ads lets you run targeted advertising campaigns across Snapchat, Snap Audience Network, and other placements. With Coupler.io, you can automatically export your campaign performance, ad group metrics, individual ad data, and audience insights to your favorite analytics tools—no coding required.

Why connect Snapchat Ads to Coupler.io?

• Centralize your ad metrics — Pull campaign, ad group, and ad-level performance data into Google Sheets, Excel, BigQuery, or Looker Studio

• Track audience insights — Export demographic and geographic breakdowns to understand who's engaging with your ads

• Automate reporting — Set up scheduled data flows to refresh your dashboards and reports on your preferred cadence

• Combine with other data — Join Snapchat data with Facebook Ads, Google Ads, or other sources to compare performance across channels

• Feed AI tools — Send performance summaries to Claude, ChatGPT, or Perplexity for automated insights and analysis

Prerequisites

• A Snapchat Ads Manager account with at least one active ad account

• Access to create or manage ad accounts (you'll authorize Coupler.io via OAuth)

• A destination to export data to (Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination)

Quick start

Snapchat Ads uses OAuth, so you'll sign in with your Snapchat Ads Manager credentials. No API key needed. After connecting, you can preview your data before running the flow.

How to connect

1

Create a new data flow. In Coupler.io, click "Create a new data flow" and select Snapchat Ads as your source.

2

Sign in to Snapchat Ads Manager. Click the OAuth sign-in button and authorize Coupler.io to access your Snapchat Ads data. You'll be prompted to log in with your Snapchat Ads Manager credentials.

3

Select your ad accounts. Choose which ad accounts you want to pull data from. You can select multiple accounts if you manage more than one.

4

Choose a report type. Select what data you want to export—for example, "Campaign performance," "Ad group performance," or "List of Ads." Performance reports include metrics like impressions, clicks, spend, and conversions. List reports show your campaigns, ad groups, ads, creatives, or media without performance metrics.

5

Set the date range (for performance reports). If you've selected a performance report, use the date picker to set your start and end dates. The date range is required for performance data.

6

Choose how to split your data. For performance reports, decide whether you want metrics broken down by day, month, or as totals. Select "Daily" for day-by-day performance, "Monthly" for rolling monthly totals, or "Totals" for the entire date range combined.

7

Pick your destination. Select where you want the data to go—Google Sheets, Excel, BigQuery, Looker Studio, or an AI tool like Claude or ChatGPT.

8

Run your data flow. Click "Run" to execute a test pull of your data. Once it completes successfully, you can review the data in your destination and set up a schedule if needed.

Report types overview

Report Type	What It Shows	Best For
Campaign performance	Metrics by campaign (impressions, clicks, spend, conversions)	Tracking overall campaign ROI
Ad group performance	Metrics by ad group (called "Ad Squad" in Snapchat)	Optimizing audience targeting
Ad performance	Metrics by individual ad	Comparing creative performance
Campaign geo&demography insights	Campaign metrics broken down by age, gender, location, device	Understanding who engages with campaigns
Ad group geo&demography insights	Ad group metrics by demographic and location	Targeting adjustments
Ad geo&demography insights	Ad metrics by demographic and location	Creative refinement
List of Campaigns	Names, IDs, status of all campaigns	Inventory management
List of Ad groups	Names, IDs, status of all ad groups	Structure reference
List of Ads	Names, IDs, status, type of all ads	Ad library audit
List of Creatives	Creative assets and metadata	Asset management
List of Media	Media files and metadata	Media library reference