# Snapchat Ads

Snapchat Ads lets you run targeted advertising campaigns across Snapchat, Snap Audience Network, and other placements. With Coupler.io, you can automatically export your campaign performance, ad group metrics, individual ad data, and audience insights to your favorite analytics tools—no coding required.

## Why connect Snapchat Ads to Coupler.io?

* **Centralize your ad metrics** — Pull campaign, ad group, and ad-level performance data into Google Sheets, Excel, BigQuery, or Looker Studio
* **Track audience insights** — Export demographic and geographic breakdowns to understand who's engaging with your ads
* **Automate reporting** — Set up scheduled data flows to refresh your dashboards and reports on your preferred cadence
* **Combine with other data** — Join Snapchat data with Facebook Ads, Google Ads, or other sources to compare performance across channels
* **Feed AI tools** — Send performance summaries to Claude, ChatGPT, or Perplexity for automated insights and analysis

## Prerequisites

* A Snapchat Ads Manager account with at least one active ad account
* Access to create or manage ad accounts (you'll authorize Coupler.io via OAuth)
* A destination to export data to (Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination)

## Quick start

{% hint style="success" %}
Snapchat Ads uses OAuth, so you'll sign in with your Snapchat Ads Manager credentials. No API key needed. After connecting, you can preview your data before running the flow.
{% endhint %}

## How to connect

{% stepper %}
{% step %}
**Create a new data flow.** In Coupler.io, click "Create a new data flow" and select Snapchat Ads as your source.
{% endstep %}

{% step %}
**Sign in to Snapchat Ads Manager.** Click the OAuth sign-in button and authorize Coupler.io to access your Snapchat Ads data. You'll be prompted to log in with your Snapchat Ads Manager credentials.
{% endstep %}

{% step %}
**Select your ad accounts.** Choose which ad accounts you want to pull data from. You can select multiple accounts if you manage more than one.
{% endstep %}

{% step %}
**Choose a report type.** Select what data you want to export—for example, "Campaign performance," "Ad group performance," or "List of Ads." Performance reports include metrics like impressions, clicks, spend, and conversions. List reports show your campaigns, ad groups, ads, creatives, or media without performance metrics.
{% endstep %}

{% step %}
**Set the date range (for performance reports).** If you've selected a performance report, use the date picker to set your start and end dates. The date range is required for performance data.
{% endstep %}

{% step %}
**Choose how to split your data.** For performance reports, decide whether you want metrics broken down by day, month, or as totals. Select "Daily" for day-by-day performance, "Monthly" for rolling monthly totals, or "Totals" for the entire date range combined.
{% endstep %}

{% step %}
**Pick your destination.** Select where you want the data to go—Google Sheets, Excel, BigQuery, Looker Studio, or an AI tool like Claude or ChatGPT.
{% endstep %}

{% step %}
**Run your data flow.** Click "Run" to execute a test pull of your data. Once it completes successfully, you can review the data in your destination and set up a schedule if needed.
{% endstep %}
{% endstepper %}

## Report types overview

| Report Type                       | What It Shows                                                 | Best For                                 |
| --------------------------------- | ------------------------------------------------------------- | ---------------------------------------- |
| Campaign performance              | Metrics by campaign (impressions, clicks, spend, conversions) | Tracking overall campaign ROI            |
| Ad group performance              | Metrics by ad group (called "Ad Squad" in Snapchat)           | Optimizing audience targeting            |
| Ad performance                    | Metrics by individual ad                                      | Comparing creative performance           |
| Campaign geo\&demography insights | Campaign metrics broken down by age, gender, location, device | Understanding who engages with campaigns |
| Ad group geo\&demography insights | Ad group metrics by demographic and location                  | Targeting adjustments                    |
| Ad geo\&demography insights       | Ad metrics by demographic and location                        | Creative refinement                      |
| List of Campaigns                 | Names, IDs, status of all campaigns                           | Inventory management                     |
| List of Ad groups                 | Names, IDs, status of all ad groups                           | Structure reference                      |
| List of Ads                       | Names, IDs, status, type of all ads                           | Ad library audit                         |
| List of Creatives                 | Creative assets and metadata                                  | Asset management                         |
| List of Media                     | Media files and metadata                                      | Media library reference                  |