TikTok Ads

TikTok Ads is TikTok's advertising platform where you create and manage campaigns to promote your products or services. Connect your TikTok Ads account to Coupler.io to automate the export of campaign performance data, ad metrics, and audience insights on a schedule.

Why connect to Coupler.io?

• Automated reporting — Pull TikTok Ads data on a daily, weekly, or monthly schedule without manual exports

• Multi-account support — Export data from multiple ad accounts in a single data flow

• Flexible report types — Choose from basic reports, audience insights, GMV Max, or Dynamic Showcase Ads data

• Easy destination options — Send data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT

Prerequisites

• A TikTok Ads account with admin or operator access

• Permission to create API connections (check with your TikTok account administrator if you're unsure)

• A destination ready to receive data (Google Sheets, Excel, BigQuery, etc.)

Quick start

Start with a basic campaign report to see impressions, clicks, and spend across your campaigns. Once you've verified the data looks correct, you can add filters, dimensions, and metrics for more detailed analysis.

How to connect

1

Sign in to Coupler.io and create a new data flow. Select TikTok Ads as your source.

2

Authorize your TikTok account when prompted. A TikTok sign-in window will appear — enter your credentials and approve access. Coupler.io will request permission to read your ad account data.

3

Select a report type — choose from campaign, ad group, ad, or advertiser-level reports. If you're using GMV Max or Dynamic Showcase Ads, select the relevant report type.

4

Choose your ad accounts from the list. You can select multiple accounts to combine data in one export.

5

Pick your destination — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT.

6

Run the data flow manually to test the connection and verify the data looks correct before scheduling.

Available report types

Report Type	Data Level	Use Case
Basic campaign report	Campaign	Track overall campaign performance (impressions, clicks, spend, conversions)
Basic ad group report	Ad group	Analyze performance by ad set
Basic ad report	Individual ad	Compare creative performance
Campaigns	Campaign structure	Export static campaign list
Ads	Ad structure	Export static ad list
Basic advertiser report	Account	Aggregate metrics across all campaigns
Audience campaign report	Campaign + audience breakdown	See performance by gender, age, country, interests
Audience ad report	Ad + audience breakdown	Detailed audience insights at ad level
Audience ad group report	Ad group + audience breakdown	Audience breakdown by ad set
Audience advertiser report	Account + audience breakdown	Overall audience composition
GMV Max campaign report	Campaign (commerce-focused)	Track gross merchandise value for shopping campaigns
Dynamic Showcase Ads (DSA) reports	Campaign/ad/group/account	Product-level performance for DSA campaigns
Playable Ad reports	By country	Performance of interactive playable ads