# TikTok Ads

TikTok Ads is TikTok's advertising platform where you create and manage campaigns to promote your products or services. Connect your TikTok Ads account to Coupler.io to automate the export of campaign performance data, ad metrics, and audience insights on a schedule.

## Why connect to Coupler.io?

* **Automated reporting** — Pull TikTok Ads data on a daily, weekly, or monthly schedule without manual exports
* **Multi-account support** — Export data from multiple ad accounts in a single data flow
* **Flexible report types** — Choose from basic reports, audience insights, GMV Max, or Dynamic Showcase Ads data
* **Easy destination options** — Send data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT

## Prerequisites

* A TikTok Ads account with admin or operator access
* Permission to create API connections (check with your TikTok account administrator if you're unsure)
* A destination ready to receive data (Google Sheets, Excel, BigQuery, etc.)

## Quick start

{% hint style="success" %}
Start with a **basic campaign report** to see impressions, clicks, and spend across your campaigns. Once you've verified the data looks correct, you can add filters, dimensions, and metrics for more detailed analysis.
{% endhint %}

## How to connect

{% stepper %}
{% step %}
**Sign in to Coupler.io** and create a new data flow. Select **TikTok Ads** as your source.
{% endstep %}

{% step %}
**Authorize your TikTok account** when prompted. A TikTok sign-in window will appear — enter your credentials and approve access. Coupler.io will request permission to read your ad account data.
{% endstep %}

{% step %}
**Select a report type** — choose from campaign, ad group, ad, or advertiser-level reports. If you're using GMV Max or Dynamic Showcase Ads, select the relevant report type.
{% endstep %}

{% step %}
**Choose your ad accounts** from the list. You can select multiple accounts to combine data in one export.
{% endstep %}

{% step %}
**Pick your destination** — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT.
{% endstep %}

{% step %}
**Run the data flow manually** to test the connection and verify the data looks correct before scheduling.
{% endstep %}
{% endstepper %}

## Available report types

| Report Type                        | Data Level                    | Use Case                                                                     |
| ---------------------------------- | ----------------------------- | ---------------------------------------------------------------------------- |
| Basic campaign report              | Campaign                      | Track overall campaign performance (impressions, clicks, spend, conversions) |
| Basic ad group report              | Ad group                      | Analyze performance by ad set                                                |
| Basic ad report                    | Individual ad                 | Compare creative performance                                                 |
| Campaigns                          | Campaign structure            | Export static campaign list                                                  |
| Ads                                | Ad structure                  | Export static ad list                                                        |
| Basic advertiser report            | Account                       | Aggregate metrics across all campaigns                                       |
| Audience campaign report           | Campaign + audience breakdown | See performance by gender, age, country, interests                           |
| Audience ad report                 | Ad + audience breakdown       | Detailed audience insights at ad level                                       |
| Audience ad group report           | Ad group + audience breakdown | Audience breakdown by ad set                                                 |
| Audience advertiser report         | Account + audience breakdown  | Overall audience composition                                                 |
| GMV Max campaign report            | Campaign (commerce-focused)   | Track gross merchandise value for shopping campaigns                         |
| Dynamic Showcase Ads (DSA) reports | Campaign/ad/group/account     | Product-level performance for DSA campaigns                                  |
| Playable Ad reports                | By country                    | Performance of interactive playable ads                                      |