Clazar

Clazar is a cloud marketplace management platform that helps software vendors list, sell, and co-sell on AWS, Azure, and Google Cloud marketplaces. It centralizes your listings, contracts, buyers, and marketplace analytics in one place.

Connecting Clazar to Coupler.io lets you pull all that data into your reporting and analytics tools automatically — no manual exports needed.

Why connect Clazar to Coupler.io?

• Track revenue, disbursements, and orders across AWS, Azure, and GCP marketplaces in a single destination
• Monitor buyers, contracts, and private offers alongside co-sell opportunity pipelines
• Send marketplace data to Google Sheets, BigQuery, Looker Studio, or AI tools like ChatGPT or Gemini for deeper analysis
• Combine data from multiple entities using Append or Join transformations to build cross-marketplace reports

Prerequisites

• An active Clazar account with API access enabled
• A Clazar API key (available from your Clazar account settings)

Quick start

Start with the Analytics AWS Marketplace Revenue or Analytics Azure Marketplace Revenue entity if your goal is revenue reporting — these give you the most immediately actionable financial data.

How to connect

1

Create a new data flow in Coupler.io. From your Coupler.io dashboard, click Add data flow and select Clazar as your source.

2

Enter your Clazar API key. In the source settings, paste your API key into the authentication field. You can find this in your Clazar account under Settings > API.

3

Select an entity. Choose the data you want to pull — for example, Buyers, Contracts, Opportunities, or one of the marketplace analytics streams.

4

Choose a destination. Select where you want the data to land — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or Perplexity.

5

Run the data flow. Click Run to execute a manual sync and confirm your data is loading correctly.

Available entities

Entity	Description
Buyers	Companies that have shown interest in or purchased your marketplace offerings
Listings	Your products and services published on marketplace platforms
Contracts	Legal agreements with marketplace partners and customers
Opportunities	Potential deals across marketplace channels
Private offers	Custom pricing and terms for specific customers
Analytics: AWS disbursements	Payment settlements from AWS Marketplace
Analytics: AWS revenue	Revenue generated through AWS Marketplace
Analytics: AWS co-sell opportunities	Joint sales opportunities with AWS
Analytics: Azure revenue	Revenue generated through Azure Marketplace
Analytics: Azure customers	Customer profiles from Azure Marketplace
Analytics: Azure orders	Purchase orders from Azure Marketplace
Analytics: Azure metered usage	Usage-based billing data from Azure Marketplace
Analytics: Azure co-sell opportunities	Joint sales opportunities with Microsoft Azure
Analytics: GCP disbursements	Payment settlements from Google Cloud Marketplace
Analytics: GCP disbursements summary	Summarized GCP settlement data
Analytics: GCP charges and usage	Billing charges and usage from GCP Marketplace
Analytics: GCP daily insights	Daily performance metrics from GCP Marketplace
Analytics: GCP incremental daily insights	Daily incremental trends in GCP performance
Analytics: GCP monthly insights	Monthly performance metrics from GCP Marketplace
Analytics: GCP incremental monthly insights	Monthly incremental trends in GCP performance