# Facebook Page Insights

Facebook Page Insights gives you detailed performance data about your Facebook page, posts, reels, and videos. With Coupler.io, you can automatically export this data to Google Sheets, Excel, BigQuery, Looker Studio, or AI destinations like Claude and ChatGPT—no code required.

## Why connect to Coupler.io?

* **Automate data exports** — Pull page and post performance data on a schedule without manual downloads
* **Multiple report types** — Choose from page overview, performance insights, audience demographics, post lifetime performance, reel metrics, and video daily performance
* **Flexible filtering** — Filter by date range, page, and post creation dates to get exactly the data you need
* **Combine with other data** — Use Join or Append transformations to combine Facebook insights with data from Instagram Insights, Facebook Ads, or other sources for deeper analysis
* **Send to AI** — Export data directly to Claude, ChatGPT, or Gemini to analyze trends and generate insights

## Prerequisites

* A Facebook business account with a page you manage or have admin access to
* Permission to access Page Insights (admin, editor, or analyst role on the page)
* A destination to send data (Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination)

## Quick start

{% hint style="success" %}
**Tip:** Start by exporting page general overview or performance insights to see your top metrics. Then add post or video performance reports in separate data flows if you need granular post-level data.
{% endhint %}

{% stepper %}
{% step %}
**Sign in with your Facebook account.** Click the Facebook Page Insights source and select "Sign in with Facebook." You'll be prompted to authorize Coupler.io to access your page data. Approve the connection and return to Coupler.io.
{% endstep %}

{% step %}
**Choose a report type.** Select one of the available report types: Page general overview, Page performance insights, Page audience daily snapshot, Post lifetime performance, Reels lifetime performance, or Video daily performance.
{% endstep %}

{% step %}
**Select your page(s).** Choose the Facebook page(s) you want to pull data from. You can select multiple pages in a single data flow and use the Append transformation to combine data from all of them.
{% endstep %}

{% step %}
**Set your date range (if applicable).** Depending on your report type, use the date picker to set start and end dates. Leave these blank to pull all available historical data.
{% endstep %}

{% step %}
**Choose metrics and dimensions.** Select the specific metrics and dimensions you want to include. For example, select "Followers" and "Impressions" for page overview, or "Engagement" and "Reach" for post performance.
{% endstep %}

{% step %}
**Pick your destination.** Choose where to send your data: Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT.
{% endstep %}

{% step %}
**Run the data flow.** Click "Run" to execute a manual test. Once it completes successfully, you can schedule it to run automatically.
{% endstep %}
{% endstepper %}

## Available report types

| Report Type                  | What it includes                                    | Best for                                                          |
| ---------------------------- | --------------------------------------------------- | ----------------------------------------------------------------- |
| Page general overview        | All available page metrics and dimensions           | Daily monitoring of followers, reach, impressions, and engagement |
| Page performance insights    | Engagement, reach, impressions, and custom metrics  | Analyzing which content types drive performance                   |
| Page audience daily snapshot | Daily audience demographics (age, gender, location) | Understanding who follows your page                               |
| Post lifetime performance    | Metrics for individual posts published to your page | Comparing post performance and identifying top performers         |
| Reels lifetime performance   | Metrics for reels published to your page            | Measuring reel performance (views, engagement)                    |
| Video daily performance      | Daily metrics for videos published to your page     | Tracking video views and engagement over time                     |