> For the complete documentation index, see [llms.txt](https://docs.coupler.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coupler.io/sources/category/social-media/facebook-page-insights/data-overview/meta-facebook-insights-deprecated-metrics-june-2026.md).

# Meta (Facebook Insights): deprecated metrics - June 2026

Meta has deprecated a set of reach and impressions metrics across the Facebook Page Insights API as part of Graph API v25.0 (released February 18, 2026).

> ⚠️ **Important:** The new metrics listed below are **not 1:1 replacements** for the deprecated ones. They use a different measurement methodology (total unique media views vs. the former reach/impressions model). Historical data for removed metrics will no longer be available via the API.

**Meta official references:**

* [Deprecated Page Insights Metrics](https://developers.facebook.com/docs/platforminsights/page/deprecated-metrics)
* [Graph API v25 & Marketing API v25 Announcement](https://developers.facebook.com/blog/post/2026/02/18/introducing-graph-api-v25-and-marketing-api-v25/)

***

#### Page: Performance Insights

**New metric added:** Unique content viewers (`page_total_media_view_unique`) — the number of total unique media viewers for a Facebook Page.

<table><thead><tr><th width="164.3046875">Metric (UI label)</th><th width="306.02734375">API name (deprecated)</th><th>Replacement metric</th></tr></thead><tbody><tr><td>Reach</td><td><code>page_impressions_unique</code></td><td>Unique content viewers (<code>page_total_media_view_unique</code>)</td></tr><tr><td>Paid reach</td><td><code>page_impressions_paid_unique</code></td><td>—</td></tr><tr><td>Viral reach</td><td><code>page_impressions_viral_unique</code></td><td>—</td></tr><tr><td>Non-viral reach</td><td><code>page_impressions_nonviral_unique</code></td><td>—</td></tr><tr><td>Posts impressions</td><td><code>page_posts_impressions</code></td><td>—</td></tr><tr><td>Posts organic impressions</td><td><code>page_posts_impressions_organic</code></td><td>—</td></tr><tr><td>Posts paid impressions</td><td><code>page_posts_impressions_paid</code></td><td>—</td></tr><tr><td>Posts reach</td><td><code>page_posts_impressions_unique</code></td><td>—</td></tr><tr><td>Posts organic reach</td><td><code>page_posts_impressions_organic_unique</code></td><td>—</td></tr><tr><td>Posts paid reach</td><td><code>page_posts_impressions_paid_unique</code></td><td>—</td></tr><tr><td>Posts served organic reach</td><td><code>page_posts_served_impressions_organic_unique</code></td><td>—</td></tr><tr><td>Posts viral impressions</td><td><code>page_posts_impressions_viral</code></td><td>—</td></tr><tr><td>Posts non-viral impressions</td><td><code>page_posts_impressions_nonviral</code></td><td>—</td></tr><tr><td>Posts viral reach</td><td><code>page_posts_impressions_viral_unique</code></td><td>—</td></tr><tr><td>Posts non-viral reach</td><td><code>page_posts_impressions_nonviral_unique</code></td><td>—</td></tr><tr><td>Video views - unique</td><td><code>page_video_views_unique</code></td><td>—</td></tr></tbody></table>

***

#### Post: Posts Lifetime Performance

**New metric added:** Unique post viewers (`post_total_media_view_unique`) — the number of total unique media viewers for a Facebook post.

| Metric (UI label)                    | API name (deprecated)              | Replacement metric                                   |
| ------------------------------------ | ---------------------------------- | ---------------------------------------------------- |
| Reach                                | `post_impressions_unique`          | Unique post viewers (`post_total_media_view_unique`) |
| Organic reach                        | `post_impressions_organic_unique`  | —                                                    |
| Paid reach                           | `post_impressions_paid_unique`     | —                                                    |
| Viral reach                          | `post_impressions_viral_unique`    | —                                                    |
| Non-viral reach                      | `post_impressions_nonviral_unique` | —                                                    |
| Reach from fans (page likers)        | `post_impressions_fan_unique`      | —                                                    |
| Video views (unique users)           | `post_video_views_unique`          | —                                                    |
| Video views - organic (unique users) | `post_video_views_organic_unique`  | —                                                    |
| Video views - paid (unique users)    | `post_video_views_paid_unique`     | —                                                    |

***

#### Post: Reels Lifetime Performance

| Metric (UI label) | API name (deprecated)     | Replacement metric |
| ----------------- | ------------------------- | ------------------ |
| Reach             | `post_impressions_unique` | —                  |

***

#### Post: Video Daily Performance

| Metric (UI label)          | API name (deprecated)     | Replacement metric |
| -------------------------- | ------------------------- | ------------------ |
| Video views (unique users) | `post_video_views_unique` | —                  |


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