# Instagram Insights

Instagram Insights gives you detailed performance data about your Instagram account, posts, stories, and followers. With Coupler.io, you can automatically export this data to Google Sheets, Excel, BigQuery, Looker Studio, or even AI destinations like Claude and ChatGPT — on any schedule you choose.

## Why connect to Coupler.io?

* **Automated reporting** — Set up once, then let data flow automatically to your spreadsheet or warehouse on a daily, weekly, or monthly schedule.
* **Multiple report types** — Access post performance, account overview, follower demographics, story insights, and more without manual exports.
* **No code required** — Connect via Instagram's native sign-in and choose your report in seconds.
* **AI-ready** — Send Instagram data directly to Claude, ChatGPT, Cursor, Gemini, or Perplexity for analysis and insights.

## Prerequisites

* An Instagram Business or Creator account (not a personal account)
* Admin or editor access to the Instagram account
* Permission to manage the account's insights

## Quick start

{% hint style="success" %}
Start with the **Profile: account overview** report to see your Instagram account's basic metrics. It requires no date filters and gives you a quick snapshot of followers, reach, and impressions.
{% endhint %}

## How to connect

{% stepper %}
{% step %}
**Sign in to Instagram.** Click "Connect" and choose the Instagram account you want to analyze. You'll be taken through Instagram's OAuth flow to authorize Coupler.io to access your account's insights.
{% endstep %}

{% step %}
**Select your profile.** If your Instagram account has multiple business profiles or sub-accounts, choose which one to analyze.
{% endstep %}

{% step %}
**Choose a report type.** Pick from 17 different report types — for example, "Post: performance totals" shows all your posts' engagement metrics, while "Profile: followers daily breakdown (last 30 days)" tracks new followers over time.
{% endstep %}

{% step %}
**Set date filters (if needed).** Some reports require a start and end date. Use the date pickers to define your reporting window. Other reports, like account overview, don't need dates.
{% endstep %}

{% step %}
**Choose your destination.** Pick where your data goes — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT.
{% endstep %}

{% step %}
**Run the data flow.** Click "Run" to pull your Instagram data for the first time. Once this completes successfully, you can schedule the data flow to run automatically.
{% endstep %}
{% endstepper %}

## Available report types

| Report                                                | Best for                                                 | Requires dates? |
| ----------------------------------------------------- | -------------------------------------------------------- | --------------- |
| Post: performance totals                              | Analyzing engagement on individual posts                 | Optional        |
| Profile: account overview                             | Quick snapshot of followers, reach, impressions          | No              |
| Profile: performance insights                         | Detailed account metrics over a period                   | Yes             |
| Profile: followers daily breakdown (last 30 days)     | Tracking new follower trends                             | No              |
| Profile: followers demography insights                | Understanding your audience by age, gender, location     | No              |
| Post: comment details review                          | Reviewing comments on your posts                         | Optional        |
| Post: profile interactions breakdown                  | Seeing how followers interact with your posts            | Optional        |
| Story: performance totals (last 24 hours)             | Analyzing story engagement                               | No              |
| Story: navigation by action type (last 24 hours)      | Understanding how viewers interact with story links      | No              |
| Story: profile interactions breakdown (last 24 hours) | Tracking profile visits from stories                     | No              |
| Profile: daily reach                                  | Monitoring daily reach trends                            | Yes             |
| Profile: performance by media type                    | Comparing posts vs. reels vs. carousels                  | Yes             |
| Profile: performance by follow type                   | Seeing metrics for followers vs. non-followers           | Yes             |
| Profile: links taps by contact button type            | Tracking clicks on email, phone, website buttons         | Yes             |
| Profile: reach by media product type and follow type  | Advanced breakdown of reach by content and audience type | Yes             |
| Profile: new audience demography insights             | Understanding demographics of new followers              | No              |