Instagram Insights

Instagram Insights gives you detailed performance data about your Instagram account, posts, stories, and followers. With Coupler.io, you can automatically export this data to Google Sheets, Excel, BigQuery, Looker Studio, or even AI destinations like Claude and ChatGPT — on any schedule you choose.

Why connect to Coupler.io?

• Automated reporting — Set up once, then let data flow automatically to your spreadsheet or warehouse on a daily, weekly, or monthly schedule.

• Multiple report types — Access post performance, account overview, follower demographics, story insights, and more without manual exports.

• No code required — Connect via Instagram's native sign-in and choose your report in seconds.

• AI-ready — Send Instagram data directly to Claude, ChatGPT, Cursor, Gemini, or Perplexity for analysis and insights.

Prerequisites

• An Instagram Business or Creator account (not a personal account)

• Admin or editor access to the Instagram account

• Permission to manage the account's insights

Quick start

Start with the Profile: account overview report to see your Instagram account's basic metrics. It requires no date filters and gives you a quick snapshot of followers, reach, and impressions.

How to connect

1

Sign in to Instagram. Click "Connect" and choose the Instagram account you want to analyze. You'll be taken through Instagram's OAuth flow to authorize Coupler.io to access your account's insights.

2

Select your profile. If your Instagram account has multiple business profiles or sub-accounts, choose which one to analyze.

3

Choose a report type. Pick from 17 different report types — for example, "Post: performance totals" shows all your posts' engagement metrics, while "Profile: followers daily breakdown (last 30 days)" tracks new followers over time.

4

Set date filters (if needed). Some reports require a start and end date. Use the date pickers to define your reporting window. Other reports, like account overview, don't need dates.

5

Choose your destination. Pick where your data goes — Google Sheets, Excel, BigQuery, Looker Studio, or an AI destination like Claude or ChatGPT.

6

Run the data flow. Click "Run" to pull your Instagram data for the first time. Once this completes successfully, you can schedule the data flow to run automatically.

Available report types

Report	Best for	Requires dates?
Post: performance totals	Analyzing engagement on individual posts	Optional
Profile: account overview	Quick snapshot of followers, reach, impressions	No
Profile: performance insights	Detailed account metrics over a period	Yes
Profile: followers daily breakdown (last 30 days)	Tracking new follower trends	No
Profile: followers demography insights	Understanding your audience by age, gender, location	No
Post: comment details review	Reviewing comments on your posts	Optional
Post: profile interactions breakdown	Seeing how followers interact with your posts	Optional
Story: performance totals (last 24 hours)	Analyzing story engagement	No
Story: navigation by action type (last 24 hours)	Understanding how viewers interact with story links	No
Story: profile interactions breakdown (last 24 hours)	Tracking profile visits from stories	No
Profile: daily reach	Monitoring daily reach trends	Yes
Profile: performance by media type	Comparing posts vs. reels vs. carousels	Yes
Profile: performance by follow type	Seeing metrics for followers vs. non-followers	Yes
Profile: links taps by contact button type	Tracking clicks on email, phone, website buttons	Yes
Profile: reach by media product type and follow type	Advanced breakdown of reach by content and audience type	Yes
Profile: new audience demography insights	Understanding demographics of new followers	No