> For the complete documentation index, see [llms.txt](https://docs.coupler.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.coupler.io/sources/category/social-media/instagram-insights/faq.md).
# FAQ
What's the difference between "Post: performance totals" and "Post: profile interactions breakdown"?
"Post: performance totals" shows overall engagement (likes, comments, shares, saves, reach, impressions). "Post: profile interactions breakdown" focuses specifically on how many people visited your profile from each post. Use performance totals for general post analysis and profile interactions breakdown if you want to understand which posts drive profile clicks.
Do I need both "Profile: followers daily breakdown" and "Profile: followers demography insights"?
No, they serve different purposes. "Followers daily breakdown (last 30 days)" shows how many new followers you gained each day over the past month (great for trend spotting). "Followers demography insights" shows the age, gender, and location breakdown of your entire follower base (great for understanding audience composition). Use one or both depending on whether you care about trends or demographics.
Why do some columns show empty values for reel posts?
Instagram's API doesn't provide impressions data for reels in certain report types. This is a platform limitation, not an error. If you need reel impressions, check the Instagram app directly or wait for API support to expand.
Can I combine data from multiple Instagram accounts in one sheet?
Yes. Create a separate data flow for each account, export to a different sheet or table, then use Append in Coupler to combine them into a single master sheet. Add a column for account name to identify which account each row comes from.
What does "ms" stand for in metric names?
"ms" typically stands for "milliseconds" in technical contexts, but in Instagram Insights reports, it may refer to a metric abbreviation specific to Instagram's API. Check the Help Center or your data preview to clarify what the column represents.
How far back can I pull Instagram Insights data?
Most Instagram Insights metrics are available for the past 2 years. However, some reports have limitations:
* Stories only include data from the last 24 hours.
* Follower daily breakdowns only cover the last 30 days.
* Some newly released report types may have shorter histories.
For historical data beyond these limits, you'll need to rely on archived exports from the Instagram app.
If I schedule a monthly data flow, will it capture months with fewer than 31 days?
If you schedule on the 31st of each month, months with fewer than 31 days (like February or April) will be skipped. To avoid this, schedule on the 28th or use a date macro that adjusts for month length. Alternatively, run monthly flows manually to ensure every month is captured.
Can I export Instagram Insights directly to an AI tool like Claude or ChatGPT?
Yes. Select Claude, ChatGPT, Cursor, Gemini, Perplexity, or OpenClaw as your destination. Coupler will send your Instagram data directly to the AI, allowing you to ask questions about your performance, generate summaries, or request analysis without manual copy-paste.
Why does my "Split by: Monthly" report skip the 31st of some months?
When splitting profile performance insights by month, the 31st day is excluded to keep month boundaries clean. Only full months with 30 or fewer days are split. If you need the 31st included, disable the split option and manually filter the data in your sheet.
How do I use the "Timeframe" option for follower demographics?
The Timeframe option for "Profile: followers demography insights" lets you choose whether to view demographics for "This month" or "This week." This controls the lookback period for which follower demographics are calculated. Select the option that matches your analysis window.
{% hint style="info" %}
For more details on available metrics and dimensions, see the [Data Overview](/sources/category/social-media/instagram-insights/data-overview.md) section. If you're troubleshooting a specific error, check [Common Issues](/sources/category/social-media/instagram-insights/common-issues.md).
{% endhint %}
---
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