Data Overview

TikTok Organic gives you two layers of data: account-level insights (audience, activity patterns) and video-level performance metrics. Each report type serves a different analytics need.

Available report types

Report Type	Granularity	Update frequency	Use case
Profile insights	Entire account	Daily	Track overall account growth
Profile audience genders	Gender + date	Daily	Understand audience composition
Profile audience countries	Country + date	Daily	Find geographic growth opportunities
Profile audience hourly activity	Hour + date	Daily	Discover peak engagement times
Video list insights	Per video	Daily	Monitor individual video performance
Video list top countries	Video + country	Daily	See regional trends by content

Profile insights metrics

Key metrics

Metric	Description
followerCount	Total followers at the end of the date
videoCount	Total videos you've posted
viewCount	Total video views in the period
heartCount	Total likes across all videos
commentCount	Total comments on all videos
shareCount	Total shares of your videos
downloadCount	Total downloads of your videos
profiles	Unique viewers in the period
tiktok_creation_token	API token reference

Profile audience metrics

Gender breakdown

Metric	Description
maleCount	Male viewers
femaleCount	Female viewers
otherCount	Non-binary or undisclosed viewers
date	Report date

Country breakdown

Metric	Description
country	ISO country code (e.g., US, GB, IN)
countryName	Full country name
viewCount	Views from this country
date	Report date

Hourly activity

Metric	Description
hour	Hour of day (0–23 in UTC)
viewCount	Views during this hour
date	Report date

Video metrics

Video list insights

Metric	Description
videoId	Unique TikTok video ID
videoTitle	Video title or description
creationTime	When the video was posted
viewCount	Total views
heartCount	Total likes
commentCount	Total comments
shareCount	Total shares
downloadCount	Total downloads
reachCount	Unique viewers

Video top countries

Metric	Description
videoId	Unique video ID
country	Country code
countryName	Country name
viewCount	Views from that country

Common metric combinations

Audience growth tracking: Profile insights + Profile audience countries — shows total followers and which regions are driving new viewers.

Content optimization: Video list insights + Video list top countries — identify your best-performing videos and which regions love them most.

Posting strategy: Profile audience hourly activity + Video list insights — correlate your posting time with peak engagement.

Demographic targeting: Profile audience genders + Profile insights — refine your content for your core demographic.

Use cases by role

Content Creators

Track video-level performance to see which formats and topics resonate. Use hourly activity to post when your audience is most active. Monitor top countries to find emerging geographic markets and tailor content accordingly.

Social Media Managers

Marketing Teams

Analytics/BI Leads

Platform-specific notes

• 60-day data limit — TikTok only provides analytics for the last 60 days. Plan regular scheduled exports to build a historical archive.

• Date macros supported — Use macros like {{today}}, {{30daysago}} to set dynamic date ranges. See Coupler's macro documentation for details.

• Creator vs. Business accounts — Only Creator and Business accounts have analytics access; personal accounts cannot connect.

• Video list data delay — New videos may take a few hours to appear in the Video list reports.

• No real-time data — Reports update once daily, typically overnight.