TikTok Organic gives you two layers of data: account-level insights (audience, activity patterns) and video-level performance metrics. Each report type serves a different analytics need.
Profile insights
Entire account
Daily
Track overall account growth
Profile audience genders
Gender + date
Daily
Understand audience composition
Profile audience countries
Country + date
Daily
Find geographic growth opportunities
Profile audience hourly activity
Hour + date
Daily
Discover peak engagement times
Video list insights
Per video
Daily
Monitor individual video performance
Video list top countries
Video + country
Daily
See regional trends by content
followerCount
Total followers at the end of the date
videoCount
Total videos you've posted
viewCount
Total video views in the period
heartCount
Total likes across all videos
commentCount
Total comments on all videos
shareCount
Total shares of your videos
downloadCount
Total downloads of your videos
profiles
Unique viewers in the period
tiktok_creation_token
API token reference
maleCount
Male viewers
femaleCount
Female viewers
otherCount
Non-binary or undisclosed viewers
date
Report date
country
ISO country code (e.g., US, GB, IN)
countryName
Full country name
viewCount
Views from this country
date
Report date
hour
Hour of day (0–23 in UTC)
viewCount
Views during this hour
date
Report date
videoId
Unique TikTok video ID
videoTitle
Video title or description
creationTime
When the video was posted
viewCount
Total views
heartCount
Total likes
commentCount
Total comments
shareCount
Total shares
downloadCount
Total downloads
reachCount
Unique viewers
videoId
Unique video ID
country
Country code
countryName
Country name
viewCount
Views from that country
Audience growth tracking: Profile insights + Profile audience countries — shows total followers and which regions are driving new viewers.
Content optimization: Video list insights + Video list top countries — identify your best-performing videos and which regions love them most.
Posting strategy: Profile audience hourly activity + Video list insights — correlate your posting time with peak engagement.
Demographic targeting: Profile audience genders + Profile insights — refine your content for your core demographic.
Track video-level performance to see which formats and topics resonate. Use hourly activity to post when your audience is most active. Monitor top countries to find emerging geographic markets and tailor content accordingly.
Append profile insights over time to spot growth trends. Join TikTok data with Instagram/YouTube using Coupler's Append transformation to benchmark social performance. Feed cleaned data to Claude or ChatGPT for automated insights summaries.
Load all report types into BigQuery or a data warehouse. Use Append transformation to build historical time series (TikTok only provides 60 days). Create Looker Studio dashboards for real-time monitoring.
60-day data limit — TikTok only provides analytics for the last 60 days. Plan regular scheduled exports to build a historical archive.
Date macros supported — Use macros like {{today}}, {{30daysago}} to set dynamic date ranges. See Coupler's macro documentation for details.
Creator vs. Business accounts — Only Creator and Business accounts have analytics access; personal accounts cannot connect.
Video list data delay — New videos may take a few hours to appear in the Video list reports.
No real-time data — Reports update once daily, typically overnight.
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Compile profile insights into weekly/monthly reports for stakeholders. Combine audience gender and country data to refine targeting. Use video performance to pitch content ideas backed by data.