Data Overview
Coupler.io gives you access to three Typeform entities, each suited to a different analysis goal. Whether you need raw responses, high-level summaries, or a catalog of your forms, the data is structured and ready to use.
Entities
List of forms
Auditing your form library, tracking creation dates, building form directories
Form responses
Analyzing individual answers, extracting emails, segmenting respondents
Form summary
Reporting on completion rates, score distributions, and question-level trends
Available fields
List of forms
id
Unique form identifier
title
Form title
last_updated_at
Timestamp of the most recent edit
created_at
Form creation date
settings.language
Language the form is set to
_links.display
Public URL of the form
Form responses
response_id
Unique ID for each submission
submitted_at
Date and time of submission
landed_at
Date and time the respondent opened the form
calculated.score
Calculated score (if scoring is enabled)
hidden.*
Hidden field values passed via URL parameters
answers.*
One column per question with the respondent's answer
metadata.user_agent
Browser/device info for the respondent
metadata.network_id
Network identifier
Email addresses collected in your form appear as individual answer columns (e.g., answers.email_question_title). There is no separate top-level email field — look for the column that matches your email question's label.
Form summary
form_id
ID of the form being summarized
total_responses
Total number of submissions
completion_rate
Percentage of respondents who completed the form
fields.id
Question identifier
fields.label
Question text
fields.type
Question type (e.g., short_text, opinion_scale, multiple_choice)
fields.responses
Number of responses for that question
fields.average_value
Average score (for numeric question types)
Common field combinations
Response analysis:
submitted_at+answers.*+calculated.score— track how scores change over timeRespondent segmentation:
answers.email_*+hidden.*+submitted_at— link responses back to known contactsCompletion funnel:
landed_at+submitted_at+completion_ratefrom Form summary — identify where drop-off happensForm audit:
title+created_at+last_updated_atfrom List of forms — keep track of your form library
Use cases by role
Export lead generation form responses to Google Sheets and enrich them with UTM data stored in hidden fields
Use Append to combine responses from multiple campaign forms into a single dataset
Send summary data to ChatGPT or Claude to auto-generate insights reports from survey results
Pull NPS or CSAT form summaries into Looker Studio for a live satisfaction dashboard
Join Typeform response data with product usage data in BigQuery to correlate feedback with behavior
Track opinion scale averages over time by scheduling regular Form summary exports
Use List of forms to audit all active forms across the workspace and check when they were last updated
Export intake or request form responses to Excel for workflow tracking
Use Aggregate transformation to count submissions per form per week for volume reporting
Platform-specific notes
Each question becomes its own column in Form responses — column names reflect the question label, so renaming questions in Typeform will change column names in future exports
Hidden fields are only included if they were populated when the respondent opened the form
Form summary data is computed by Typeform at query time; very high-volume forms may show slight delays in aggregation accuracy
Typeform does not expose partial responses (respondents who left without submitting) via the API, so only completed submissions appear
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