Data Overview

Braze exposes data across campaigns, canvases, segments, events, content cards, and platform-level KPIs. Each entity type has a list/metadata variant, an analytics variant (time-series performance metrics), and in some cases a details variant (configuration and structure).

Entity types

Entity group	List	Analytics	Details
Campaigns	✅	✅	✅
Canvases	✅	✅	✅
Events	✅	✅	—
Cards	✅	✅	—
Segments	✅	✅	✅
KPIs	—	✅ (3 KPI entities)	—

Campaigns

Campaigns — list fields

Field	Description
id	Unique campaign identifier
name	Campaign name
is_active	Whether the campaign is currently active
last_edited	Timestamp of last edit
tags	Tags applied to the campaign

Campaigns analytics fields

Metric	Description
sends	Total messages sent
deliveries	Successfully delivered messages
opens	Total opens (unique and total)
clicks	Total clicks
bounces	Hard and soft bounces
unsubscribes	Unsubscribe events
conversions	Conversion events tied to the campaign
revenue	Revenue attributed to the campaign

Canvases

Canvases analytics fields

Metric	Description
entries	Users who entered the canvas
revenue	Revenue attributed to the canvas
exits	Users who exited
conversions	Conversion events per canvas
steps_data	Per-step breakdown of sends, opens, clicks

Events

Events analytics fields

Field	Description
event_name	Name of the custom event
total	Total event occurrences in the time window
date	Date of the data point

KPIs

KPI fields (all three KPI entities)

Field	Description
date	Date of the data point
new_users	New user registrations (KPI daily new users)
dau	Daily active users (KPI daily active users)
uninstalls	App uninstalls (KPI daily app uninstalls)

Cards

Cards analytics fields

Metric	Description
impressions	Number of times the card was viewed
clicks	Number of clicks on the card
dismissals	Number of times the card was dismissed
enrollments	Users who received the card

Segments

Segments analytics fields

Field	Description
date	Date of the data point
size	Number of users in the segment on that date

Segments details fields

Field	Description
id	Segment identifier
name	Segment name
creation_time	When the segment was created
filters	Filter logic defining the segment

Common metric combinations

• Campaign deliverability: sends + deliveries + bounces to monitor inbox placement health
• Engagement funnel: opens + clicks + unsubscribes + conversions per campaign
• Growth KPIs: Join kpi_daily_new_users + kpi_daily_active_users + kpi_daily_app_uninstalls into a single time-series table using Append
• Segment size trends: segments_analytics over time to track audience growth or churn within key segments
• Canvas vs. campaign ROI: Join campaigns_analytics and canvases_analytics on date to compare revenue attribution across both channel types

Use cases by role

Marketers

• Pull campaigns_analytics and canvases_analytics into Google Sheets or Looker Studio to build live performance dashboards without manual exports
• Use segments_analytics to track how audience sizes change week over week — useful for monitoring churn or growth in key cohorts
• Send campaign performance snapshots to ChatGPT or Claude for AI-assisted analysis and copy recommendations

Growth & Product

Data & Analytics

Platform-specific notes

• Braze REST endpoints vary by region — make sure you use the correct endpoint for your account (e.g., rest.iad-01.braze.com vs. rest.fra-01.braze.com)
• Analytics entities return time-series data; the granularity is daily
• The start_date parameter controls how far back data is fetched — if left unset, Braze may return a limited default window
• campaigns_details and canvases_details return structural/configuration data, not performance metrics — useful for auditing or documentation, not trend analysis
• Segment filter logic in segments_details is returned as a nested JSON structure that may need flattening depending on your destination