Data Overview

Coupler.io's ActiveCampaign integration pulls data from the ActiveCampaign REST API (v3). You select one entity per data flow — email marketing entities like Campaigns or Lists, CRM entities like Contacts or Deals, or audience-management entities like Segments and Forms.

Available data entities

Entity	Description	Typical use case
Campaigns	Email campaigns with engagement metrics: sends, opens, clicks, bounces, unsubscribes, forwards, and replies. Includes campaign type, status, and scheduled/sent dates.	Email performance dashboards, A/B test tracking
Contacts	CRM contact records with email, name, phone, organization link, bounce status, and engagement dates (created, updated, email-changed, last active).	Contact list management, engagement analysis
Lists	Subscriber/mailing lists with name, opt-in settings, tracking flags, sender details, and subscription/unsubscription notification settings.	List health monitoring, subscriber growth
Deals	CRM pipeline deals with title, value, currency, pipeline, stage, owner, linked contact, win probability, and status (open/won/lost).	Sales pipeline dashboards, revenue forecasting
Segments	Audience segments built from contact conditions used to scope campaigns and automations.	Audience analysis, segment auditing
Forms	Lead capture and subscription forms with name, type, action settings, and created/modified dates.	Form inventory, lead source tracking

Configuration options

Entity selection

Each data flow exports one entity. To combine data from multiple entities — for example, enriching Deals with contact details — set up a separate data flow for each entity and use Coupler.io's data join feature.

Entity field reference

Campaigns

Field	Description
id	Unique campaign ID
name	Campaign name
type	Campaign type (e.g., single, recurring, split)
status	Campaign status (0 = draft, 1 = scheduled, 5 = sent)
cdate	Created date
mdate	Last modified date
sdate	Scheduled send date
ldate	Last sent date
send_amt	Number of emails sent
total_amt	Total recipients
opens	Total opens
uniqueopens	Unique opens
linkclicks	Total link clicks
uniquelinkclicks	Unique link clicks
hardbounces	Hard bounce count
softbounces	Soft bounce count
unsubscribes	Unsubscribe count
forwards	Forward count
replies	Reply count
userid	Owner user ID

Contacts

Field	Description
id	Unique contact ID
email	Email address
firstName	First name
lastName	Last name
phone	Phone number
orgid	Linked organization ID
cdate	Contact created date
udate	Last updated date
adate	Last active date
edate	Email last changed date
bounced_hard	Hard bounce flag (0/1)
bounced_soft	Soft bounce flag (0/1)
bounced_date	Date of last bounce
sentcnt	Total sends to this contact
deleted	Deleted flag (0/1)

Lists

Field	Description
id	Unique list ID
name	List name
stringid	URL-safe list slug
cdate	List created date
udate	Last updated date
userid	Owner user ID
private	Private list flag (0/1)
optinoptout	Double opt-in enabled (1 = yes)
sender_name	Sender display name
sender_addr1	Sender address line 1
sender_city	Sender city
sender_country	Sender country
p_use_tracking	Open tracking enabled flag
p_use_analytics_read	Analytics read tracking flag
p_use_analytics_link	Analytics link tracking flag

Deals

Field	Description
id	Unique deal ID
title	Deal name
description	Deal description
value	Deal value (in smallest currency unit, e.g., cents)
currency	Currency code (e.g., usd)
status	Status (0 = open, 1 = won, 2 = lost)
owner	Owner user ID
contact	Linked contact ID
organization	Linked organization ID
group	Pipeline ID
stage	Stage ID
percent	Close probability percentage
winProbability	AI-predicted win probability
cdate	Created date
mdate	Last modified date
edate	Expected close date
nextdate	Next task due date
activitycount	Number of deal activities

Segments

Field	Description
id	Unique segment ID
name	Segment name
logic	Condition logic (and/or)
hidden	Hidden flag
created_timestamp	Created date
updated_timestamp	Last updated date

Forms

Field	Description
id	Unique form ID
name	Form name
action	Form submission action type
actiondata	Submission action configuration
cdate	Created date
mdate	Last modified date
userid	Owner user ID

Use cases by role

Marketing teams

• Export Campaigns to track email performance (open rates, click rates, bounce rates, unsubscribes) over time and across different campaign types.

• Use Lists to monitor subscriber counts per list and track growth trends.

• Combine Contacts with Campaigns data to build engagement-tier segmentation for reporting.

Sales teams

Operations and RevOps

Platform-specific notes

• Deal values are in the smallest currency unit — The value field for Deals stores monetary amounts in cents (or the smallest unit for the currency). For example, a $1,500 deal is stored as 150000. Divide by 100 in your destination to display the correct dollar amount.

• Deal pipeline access is permission-scoped — If the connected API key's user does not have permission to manage a specific pipeline, the API returns limited deal data (only id, title, and isDisabled = 1). Use an admin API key for full deal access across all pipelines.

• Contacts includes active and deleted records — The deleted field (0/1) indicates whether a contact has been deleted. Filter on deleted = 0 in your destination if you want to exclude deleted contacts.

• No date filtering in the source config — The ActiveCampaign source does not include a date range filter. All records are exported on each run. Use Coupler.io's "Replace" destination mode to overwrite the dataset on each refresh rather than accumulating rows.

• Automations and email replies are not available — Automation run history and individual email reply content are not exported by this integration. Only campaign-level aggregate metrics are available.